HEALTH & BEAUTY
NATURA PLANT Company: Natura Country: Brazil
Email:
paulamatara@natura.net Web:
www.natura.net
New Line Plant brings a unique design, with iconic representation / brand
identity following forms of nature, reduced environmental impact, ergonomics and convenience that provides easy handling and comfort during use. Valuation of products bringing touch of sophistication / innovation, and increased market penetration with new enhanced value proposition.
NATURA UNA PARFUM Company: Natura Country: Brazil Email:
monicafrohlich.proativa@
natura.net Web:
www.natura.net
The sophisticated design and the clear excellence on its execution transmits the quality and personality, primal on this category. The bottle, made of high transparency French glass, has a thick base and a high quality fire polishing process, which increases the brightness and eliminates any process marks. The cap, made of glass and aluminium, adds an undeniable value and completes the simple and sophisticated design. The cartridge contrasts the brightness of the hot-stamping with the softness of the matte laminated carton.
SOU
Company: Natura Country: Brazil
Email:
monicafrohlich.proativa@
natura.net Web:
www.natura.net
SOU broke paradigms to provide a modern pack, with a design inspired in a drop that uses much less plastic (70% less than conventional packaging). It
reduces waste, emits about 50% less CO2 than traditional packaging, and takes up less space in transport, home and disposal. Sou brings new products in a stand-up pouch with a cap in vibrant colours for body and hair care. It´s produced in an efficient continuous process, hence economic prices. Sou reinforces the Natura commitment with sustainable development and shows to the customer the opportunity of a conscious consumption.
TRUE PASSION Company: Compañia Vidriera SA de CV (Vitro) Country: Mexico Email:
agarzay@vitro.com Web:
www.vitro.com
True Passion 60 ml. is a fragrance, sheltered in a container with vibrant red, a silver screen, inspired by the flower of the Passion in Brazil and accentuates the passion that women express in all aspects of their life. The tap mimics a heel cap that evokes fine female seduction.
40 | WorldStar Awards | 2014
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