Continued from page 12 — “Managing Buyers”
Never send a buyer into a showroom unaccompanied. They will inevitably fall in love with something out of their budget. Managed packages are helpful and save both builders and buyers a lot of home building heartache.
Never let a buyer into a construction site with blue tape. They have to understand that with a custom home there will be small flaws. The paint isn’t going to be perfect but it will be very close. Help them appreciate that this house is not manufactured on an assembly line. It’s the nature of the beast.
FINISH STRONG
If you can, attend every closing. The build- er’s presence calms the whole process.
Standing behind your product instantly makes buyers feel more comfortable that they are getting a quality home.
During closing, present the buyer with appliance manuals, surveys, keys, and any other relevant information. Be sure to have a database including an established method for handling warranty requests. It is also a good idea to explain to buyers what constitutes an emergency and when it’s appropriate to call a builder after the closing. It shows you are well organized.
Be sure to give buyers a gift they weren’t expecting. A gift certificate for a nice dinner to take a break from packing is always a great option. It goes a long way toward creating good word of mouth and long-term success.
Our philosophy at Sudhoff Properties is to be the developer’s best friend. Our full ser- vice firm has the expertise and experience to guide builders at any level, from finding the land to creating and implementing a marketing plan. Our highly professional and experienced team was pulled togeth- er to do nothing but help builders.
Builder Showcase Morning Star Builders announces the Southern Living Custom Builder Showcase Home Tour, May 9 to June 15, from 11 a.m. to 6p.m. on Thursdays, Fridays, Saturdays and Sundays.
Southern Living Custom
Come tour this spectacular 5,300 sq. ft. single-story custom home featuring inno- vative home design, stunning architectural touches, and style reflective of the pages of Southern Living. The home is located on the largest lake lot in Towne Lake at 18602 N. Frio River, Cypress.
The majority of the ticket proceeds will benefit Operation Finally Home and HomeAid Houston. Follow us on Facebook at Houston Southern Living Custom Builder Showcase and register to win a dinner prepared by Chef Robbie Rensel.
Millwork, Brick & Stone, Cabinets & Windows
GREATER HOUSTON BUILDERS ASSOCIATION – BUILDING A BETTER FUTURE | HOUSTON BUILDER | MAY 2014
| Call (713) 869-3761 or visit
www.detering.com 15
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