The International Festival of Business
(IFB) brings David Cameron and a host of blue chip CEOs to town as part of a 50-day commercial extravaganza set up to bring £100m of new foreign investment to Britain. IFB begins on June 5, will welcome delegates from 125 countries, and will host around 200 events. And from July 23-27, immediately
Hoylake is looking We’re Above: See how
forward to The Open on page 44
Below: The
unforgettable work of Royal De Luxe in 2012
helping to sell this city region
the King’s Gap Holiday Inn Hotel is a name that promises brand-based reliability with a dash of celebrity sauce. Smart new apartments have sprung up in Market Street. A ‘£120 million 5-star’ Golf Resort and Hotel is more pipeline that pipedream says Wirral Council. If it’s a big deal for Hoylake then
The Open is fundamental to the city region’s marketing drive in what is a remarkable summer of high-profile, event-led activity.
after The Open, Britain’s single-biggest World War I commemoration event is held in Liverpool when street theatre company Royal De Luxe brings another extraordinary show to the city’s streets. The company has already left audiences in Liverpool open-mouthed with its giant spider in 2008 and the stunning Sea Odyssey in 2012. Effectively they bring giant puppets as the characters in extravagant street theatre. This year’s event, marking the outbreak of war in 1914, is expected to bring over 1m visitors to Liverpool. So in one incredible 10-day sequence,
the world’s greatest golfers will battle to conclusion on the links of Hoylake and
the giants of 1914 will tell their story on thronged streets of Liverpool. The world’s media will dance attendance and Merseyside will be front of stage on TV, web and print, the world over. To the hard-headed business brains
who run North West England this isn’t golf and marionettes; it’s a multi-million pound opportunity. Around IFB and Royal De Luxe huge
volunteer programmes exist and every effort is made to ensure the city is spic, span and open-armed in welcome to the world. The Open alone will be worth £75m
to the Merseyside economy , according to research commissioned by the R&A. 200,000 spectators will spend £30 million in the local economy to top up an estimated £45 million benefit from global television exposure to 501 million households. UK Sports Minister, Helen Grant
MP, a recent visitor to Royal Liverpool, said: “The Open is one of the biggest annual events in our sporting calendar. It attracts golf fans from all over the
The Open is one of the biggest annual events in our sporting calendar, and brings with it great tourism benefits to the region
world and brings with it great tourism benefits to the region where it is staged. I am sure Royal Liverpool will host a fantastic Championship, delivering an economic win to the local economy. Sara Wilde McKeown, chair of
the Liverpool City Region Visitor Economy Board said: ‘World-renowned sporting events are a major part of our strategy to develop the City Region’s Visitor Economy. As well as attracting significant numbers of visitors, who themselves generate the sort of economic impact detailed in this research, events like The Open Championship attract enormous volumes of positive profile for our world-class sporting venues and the wider destination.’ Be proud to play at Hoylake. Be proud
to live on Wirral. We aren’t just hosting a golf tournament. We’re helping sell this city region to an admiring and envious world. ■
10 ROYAL LIVERPOOL GOLF CLUB MAGAZINE 2 014
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64