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Ontario Requiring Calorie Counts on Menus


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n February, Ontario introduced The Making Healthier Choices Act,


which will make it easier for families to make informed and healthy food choices. If the legislation passes,


it will make Ontario the first province to require restaurants, convenience stores, grocery stores, etc., with 20 or more locations to post calories for the food and beverages on their menus. Fitness Industry Canada has championed this legislation, and it


pushed Canadians to show their support by sending e-postcards to their premier and the minister of health for their province. The e-postcards were also automatically sent to each individual’s provincial member of parliament, the federal minister of health and the prime minister.


Pilot YMCA Program with AIR MILES for Social Change Shows Loyalty Incentives Are Significant Driver


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ccording to the results of a landmark program between AIR MILES for Social Change,


YMCA Canada (YMCA) and the Public Health Agency of Canada (PHAC), loyalty programs have an influential role to play in encouraging healthy behaviour. A recent nationwide pi- lot program, comprising over 46,000 YMCA members across Canada, gave AIR MILES® reward miles for visits to YMCA health, fitness and aquatics fa- cilities. The pilot involved 15 YMCA locations across four YMCA Member Associations in Canada. This resulted in 63% of participating YMCA mem- bers taking part in physical activity be- tween one to six more times per week in comparison to their activity during the same time in the previous year.


March/April 2014 Fitness Business Canada 9


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