READY TO ROLL If you’re pressed for time or simply prefer to outsource
the design of your campaign and/or program, explore these options:
1. Turbulence Training Transformation Contest: Members register and pay
TTTC but do their workouts at your club and share their successes on both the TTTC and your club’s Facebook page. (
www.turbulencetrainingcontest.com).
2. Susan K. Bailey Marketing: Choose from a variety of marketing tools to cre-
ate a successful campaign for your challenge (
www.susankbaileymarketing.com). 3. The Globe and Mail’s Globe Life Boot Camp Challenge: Recreate the Globe
and Mail’s challenge in your club, or direct members to follow it online at no charge (www.
tgam.ca/bootcamp2013).
4. Fox Fitness Training: Let Toronto personal trainer Brendan Fox and his
team of fitness and nutrition consultants, web programmers and graphic design- ers custom design a fitness-focussed team-building experience for your members (
www.foxfitness.ca/services_ccr.php). FBC
Barb Gormley is the senior editor of Fitness Business Canada, a freelance writer and editor, and a certified personal trainer. Contact her at
www.barbgormley.com.
March/April 2014 Fitness Business Canada 29
Sample promotions courtesy Susan K. Bailey Marketing
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