This page contains a Flash digital edition of a book.
READY TO ROLL If you’re pressed for time or simply prefer to outsource


the design of your campaign and/or program, explore these options:


1. Turbulence Training Transformation Contest: Members register and pay


TTTC but do their workouts at your club and share their successes on both the TTTC and your club’s Facebook page. (www.turbulencetrainingcontest.com).


2. Susan K. Bailey Marketing: Choose from a variety of marketing tools to cre-


ate a successful campaign for your challenge (www.susankbaileymarketing.com). 3. The Globe and Mail’s Globe Life Boot Camp Challenge: Recreate the Globe


and Mail’s challenge in your club, or direct members to follow it online at no charge (www. tgam.ca/bootcamp2013).


4. Fox Fitness Training: Let Toronto personal trainer Brendan Fox and his


team of fitness and nutrition consultants, web programmers and graphic design- ers custom design a fitness-focussed team-building experience for your members (www.foxfitness.ca/services_ccr.php). FBC


Barb Gormley is the senior editor of Fitness Business Canada, a freelance writer and editor, and a certified personal trainer. Contact her at www.barbgormley.com.


March/April 2014 Fitness Business Canada 29


Sample promotions courtesy Susan K. Bailey Marketing


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