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30 On The Cover CANADA Departments


6 Editor’s Note 8 Happenings


Canadian Fitness Industry Leadership Award to be Presented in Memory of Henry Polessky; Ontario Requiring Calorie Counts on Menus; Pilot YMCA program with AIR MILES for Social Change Shows Loyalty Incentives Are Significant Driver; Life Time Fitness Releases 2013 Financial Results


10 Supplier News Introducing TRIBE Team TrainingTM


10 Events CALA “Jump for Joy” Spring Conference; canfitpro Personal Training and Group Fitness Conferences; CPTN Dare to Be Excellent! 2014 Conference


12 Q&A


What has been your biggest challenge as a club operator, and how have you addressed it?


14 Sport & Fitness Promoting Physical


Activity: Can Elite Athlete Performances Inspire Us to Get Off the Couch?


16 Staffing


Interviewing: Make the Right First Impression


18 What’s New The latest products and


services from industry suppliers


46 Canadian Forum Squash - Game On!


14


34 Your Business | Financial Report Analysis Make deciphering financial reports less overwhelming with three basic steps.


36 Sales | Stop Selling Paid-in-Full Memberships!


Understand the pros and cons of membership payment options


38 Facility Profile | Barrie Athletic Club Two club veterans take on the rebranding and revitalizing of an established squash club


42 Product Focus | Stationary Bike’s 26 4 Fitness Business Canada March/April 2014


Popularity Keeps Rolling Along Bikes in demand by all types of members


The Outer Space Workout An intense exercise routine and some far-out equipment keep Chris Hadfield in shape while orbiting Earth.


Cover photo courtesy of NASA Features


20 Legal | Think With Your Heart


Does your club have an AED?


22 Looking Back | A History of Fitness


Equipment Excellence Celebrating 25+ years of success


24 Excerpt | IHRSA 22


Canadian Health Club Report Club Operating Benchmarks


26 Profit Centres | Transformation Challenges


Well-designed fitness contests generate business by exciting members with new goals and enticing prospects to join


26


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