30 On The Cover CANADA Departments
6 Editor’s Note 8 Happenings
Canadian Fitness Industry Leadership Award to be Presented in Memory of Henry Polessky; Ontario Requiring Calorie Counts on Menus; Pilot YMCA program with AIR MILES for Social Change Shows Loyalty Incentives Are Significant Driver; Life Time Fitness Releases 2013 Financial Results
10 Supplier News Introducing TRIBE Team TrainingTM
10 Events CALA “Jump for Joy” Spring Conference; canfitpro Personal Training and Group Fitness Conferences; CPTN Dare to Be Excellent! 2014 Conference
12 Q&A
What has been your biggest challenge as a club operator, and how have you addressed it?
14 Sport & Fitness Promoting Physical
Activity: Can Elite Athlete Performances Inspire Us to Get Off the Couch?
16 Staffing
Interviewing: Make the Right First Impression
18 What’s New The latest products and
services from industry suppliers
46 Canadian Forum Squash - Game On!
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34 Your Business | Financial Report Analysis Make deciphering financial reports less overwhelming with three basic steps.
36 Sales | Stop Selling Paid-in-Full Memberships!
Understand the pros and cons of membership payment options
38 Facility Profile | Barrie Athletic Club Two club veterans take on the rebranding and revitalizing of an established squash club
42 Product Focus | Stationary Bike’s 26 4 Fitness Business Canada March/April 2014
Popularity Keeps Rolling Along Bikes in demand by all types of members
The Outer Space Workout An intense exercise routine and some far-out equipment keep Chris Hadfield in shape while orbiting Earth.
Cover photo courtesy of NASA Features
20 Legal | Think With Your Heart
Does your club have an AED?
22 Looking Back | A History of Fitness
Equipment Excellence Celebrating 25+ years of success
24 Excerpt | IHRSA 22
Canadian Health Club Report Club Operating Benchmarks
26 Profit Centres | Transformation Challenges
Well-designed fitness contests generate business by exciting members with new goals and enticing prospects to join
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