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UPFRONT» Q&A Challenges differ from Club to Club


No two clubs are the same, and locations, countries and socio-economic issues vary. So it’s not surprising if you ask 20 club owners/operators what their biggest challenge is that you will get up to 18 different answers.


Q: What has been your biggest challenge as a club operator, and how have you addressed it?


est challenge is to be sure that I am work- ing on my business and not working in my business. I have two strategies


A: 12 Fitness Business Canada March/April 2014


for this: The first is to have a strategic long


My great-


term vision of where I want the busi- ness to be going and then to guide it in that direction. The second is to have a focused marketing plan always built out six months in advance. To stay on track, I block out specific


times in my day each week for depart- ment head meetings, report reviews and analysis, and for focus time for


long term strategic planning. For mar- keting, which I view as a critical part of my job, I am always looking to have at least three separate campaigns run- ning each month. I have the benefit of a great staff


with years of experience that I can lean on to take care of the day-to-day issues of running the club. This en- ables me to step back and concentrate on the bigger picture.


Alec Pinchin Fitness Forum London, Ontario


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