communityspotlight Back to Nature Organic Market by Linda Sechrist I
an Matthews, the new owner of Back to Nature, a local independent health food store in Cape Coral, didn’t have to read the latest report by The Natural Food Investor to know that there has never been a better time to invest in the expanding natural products industry. Because Americans are becoming more health conscious, especially due to sci- entific research proving that chemicals in food are the cause of many diseases, natural and organic health foods have become a driving force for an industry that Matthews is proud to be part of. Matthews, who has had some posi- tive personal experiences with natu-
ral foods and supplements, formerly owned an engineering business in the United Kingdom and built interiors for industrial buildings. After living for five years in the Bonita Springs area, he began searching for a local business to invest in. Since making the purchase in 2013, Matthews has not only been busy making aesthetic improvements to the store, he also has added new product lines and doubled the inventory to make sure customers can purchase what they need when they need it. After tiring of conventional medi- cine and the pharmaceutical industry’s non-cures and long lists of cautionary
instructions about side effects, Mat- thews is happy to explore a different territory. Relatively new to the industry, other than his personal experiences, Matthews prefers to let longtime em- ployees and Cape Coral residents Erika Kopyta, store manager, and Maria Farm- er, assistant manager, continue to run the store and help customers make their selections. “Their knowledge is impres- sive and they do a great job working with our loyal client base that has been shopping here for many years,” says Matthews, who has plans for expand- ing the store’s smoothie bar and adding the services of a massage therapist. He also wants to network with local health practitioners that can offer seminars and presentations such as the recent Wellness Social that he hosted for the Quality Health and Life Clinic. “I like the idea of owning a busi- ness focused on wellness and preven- tion, which provides products and services that help other people,” notes Matthews, who jokes that he still enjoys an occasional dish of chicken wings and a cold beer. “I’m more of an ‘every- thing in moderation’ person, and I pre- fer to take care of the business behind the scenes. However, I do look forward to meeting and talking with customers.”
Location: 1217 S.E. 47 Terr. For more information, call 239-549-7667, visit
CapeBackToNature.com or
Facebook.com/ CapeBackToNature. See ad, page 13.
26 Collier/Lee Counties
swfl.NaturalAwakeningsMag.com
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