44 profile
IT firm steps up its presence in the Thames Valley with customer focus
Operating for 20-plus years and with a turnover of £20 million, Blue Chip has won multiple vendor and industry awards for delivering IT services to SME, mid-market and Enterprise customers across a whole range of vertical sectors
Over the last two decades the IT specialist has earned an impressive customer portfolio across the Solent area through a reputation for technical and service excellence, providing the foundation for its national IT services operation. More recently, an increasing number of successful and expanding companies across the Thames Valley, including Pitmans and Sovereign Housing, have looked outside of the locality for a long- term IT partner, selecting Blue Chip for its progressive approach and unrivalled value for money.
This has formally led to a decision by Blue Chip to develop its business across the Thames Valley, as sales and marketing director Anthony Green explains: “We have been working with customers across the Thames Valley and Solent for many years, while developing our offering of a ‘one-stop- technology-shop’. We know there is a firm requirement from businesses throughout the Thames Valley for an IT firm that offers more in terms of service and value than traditional 'on patch' providers. As our natural neighbour, it makes sense that we promote our full service portfolio here, bringing a range of IT services and a customer-centric business model to customers who have grown tired of some of the more traditional approaches to IT service provision. Our forward-thinking premise challenges this traditional approach, offering in-house operated cloud platforms as well as 24/7 coverage across all of our IT service offerings, as standard. This is all underpinned by technical excellence, service excellence, the highest-level vendor accreditations and a long-term relationship approach, which crucially adds value for our customers at a better price point.”
Setting new standards
A winner of multiple vendor and industry awards, Blue Chip is well established and independently recognised, both regionally and nationally as a leading company within the IT sector.
A key area of its success is that it is self- funded and has a strong company ethos of building a sustainable and financially secure business for the long-term benefit of customers. This rests on a foundation of excellence in every aspect of the company, which has sustained year-on-year growth enabling it to invest in staff, processes and infrastructure.
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Anthony Green
Green explains: “Our very clear point of differentiation is that unlike traditional resellers, we do not focus on equipment and solution sales with services as an add-on, but instead offer added-value services that go beyond the industry norm. This begins with high-end IT consultancy from a highly qualified and experienced team. When it comes to finding solutions for customers, we have not only achieved the highest accreditation with all the major vendors, we have partnered with them for many years and have the ability to look closely at the exact requirements of our customers and recommend ‘right fit’ solutions, then implement them.”
Blue Chip takes a customer-centric approach – listening to their needs, especially in relation to the economic and commercial climate. Two years ago, the company broke the industry mould when it began offering 24/7 IT support – as standard – with every service contract, rather than as a premium service. This move was the last piece in the jigsaw, giving Blue Chip the true end-to-end offering of services – from consultation to implementation and around the clock support.
Green adds: “We are very successful and take great pride in working with customers to establish their business focus and requirements for sustainability and growth
in order to find the right fit solution to suit their long-term needs. This could be through traditional, on-premise hardware, via cloud- based infrastructure with the associated cost- savings, or a hybrid of both. We then provide on-going services to complement customers’ in-house capabilities to support the solution over the long term.”
Surpassing industry ‘best practice’ with Service Excellence Programme
Customers also benefit from Blue Chip’s mandate to retain and nurture customer relationships through service excellence and value. Taking a holistic approach and investing extensively in internal technical solutions and processes, Blue Chip has implemented a unique Service Excellence Programme at every level of its expanding business.
In particular, this has fundamentally altered Blue Chip’s approach to the delivery of technical support services. Industry ‘best practice’ is just the starting point; Blue Chip surpasses it by continually measuring, evaluating and developing processes to achieve total customer satisfaction. Performance is benchmarked against Key Performance Indicators (KPIs) to track and monitor services delivered throughout the organisation and set stringent Service Level
THE BUSINESS MAGAZINE – THAMES VALLEY – FEBRUARY 2014
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