ENGINEERING OUTFITS! Francesca Rosella
Francesca is in her mid-30s and is a textile engineer/fashion designer. She is the Co-Founder and Chief Creative Director of CuteCircuit, a fashion company based in London pioneering in the field of Wearable Technology. Founded in 2004, CuteCircuit has introduced many ground breaking ideas to the world of fashion by creating new beauty and functionality through the use of smart textiles and micro-electronics. Working alongside Ryan Genz, CEO of CuteCircuit, Francesca has built the first fashion company that creates haute couture with LED illumination worn by international stars on the red carpet and has also been the first to sell illuminated fashion using LEDs in leading stores like Selfridges in London. CuteCircuit revolutionised the common way of thinking about Fashion, creating innovative and fashionable interactive collections, that are now sells online all over the world.
Francesca’s early career began as designer for Valentino in Italy. Ryan is formally trained as an artist, anthropologist and ultimately Interaction Designer focusing on Wearable Technology and holds patents and patents pending for wearable technologies. CuteCircuit designs frequently include digital technology or interactive capabilities that give the garments and the people that wear them abilities beyond
traditional fashion. The CuteCircuit product line includes the Prêt-a- Porter Collection, the Haute Couture Collection and special designs for unique performances by Katy Perry, U2 360° Tour, and Laura Pausini World Tour 2012. They also designed the celebrated Galaxy Dress (now part of the permanent collection at the Museum of Science and Industry in Chicago), and the award- winning M Dress and the Hug Shirt (awarded as one of the best inventions of the year by Time Magazine). Francesca and Ryan share their passion for fashion worldwide by participating in many conferences and events where they speak on subjects of innovation, the future of fashion, and design. Always endeavouring to create something resonant, fashionable and special, visually and emotionally attractive; their work is frequently featured in books on design, fashion and innovation.
Francesca is also an ambassador for Tomorrow’s Engineers – a programme that helps schools to incorporate engineering into the current curriculum and plant the seeds needed to grow local engineering talent needed by businesses. As part of this, she recently supported the campaign Tomorrow’s Engineer’s Week in a bid to get more young people interested in pursuing a career in engineering.
Designs for Katie Perry’s CuteCircuit outfits
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72