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because the parents do not speak Eng- lish.” said Ernest A., a Horizon BCBSNJ Claims and Benefits Representative on the Tu Seguro Azul Team. “As a result, bilingual children oftentimes become aware of many grown up issues that they should not have to know or worry about. Members feel comfortable talk- ing to us because they know that we understand everything they say. Within the short amount of time, Spanish- speaking members realize that they have found someone they can count on – and communicate with – to man- age their health care needs.” “As a member of Horizon’s Tu Se-

guro Azul Team, it’s important for me to deliver the highest quality of service to our Spanish-speaking members. I want our members to know that we are here to help and that they can always call us with questions,” said Amanda P. “It makes a world of differ- ence when you can call your health insurer and speak to someone in your own language.” To complement Tu Seguro Azul, Horizon BCBSNJ recently teamed-up with Univision to help educate the public about the new health care law. Horizon BCBSNJ is the exclusive New Jersey sponsor of the Health Insurance Center, located in the Salude section of in (Salude.Univi- The Health Insurance Center is designed to simplify health insurance for individuals that primarily speak Spanish. Within the center, in- dividuals will find answers to frequent-

46 Hudson County

ly asked questions as well as healthy food recipes and testimonial videos conveying the importance of having health insurance to protect yourself and your family.

For years, Horizon BCBSNJ has been active in Hispanic communities across the state, offering free health screenings and educating the public on all health care issues. Through this new collaboration, Horizon BCBSNJ can more actively engage New Jer- sey’s Hispanic community and pro- vide access to health insurance infor- mation that they can trust. “Univision to the Spanish speaking community means reliable, important information from one of the most experienced and

trusted sources,” said Ernesto A, “Most importantly, Univision means our peo- ple, our community, and our roots.” Horizon BCBSNJ is the oldest and

largest health insurance company in the state and an independent licensee of the Blue Cross and Blue Shield As- sociation. Horizon BCBSNJ has been serving New Jersey communities for more than 80 years. Horizon BCBSNJ is committed to a culturally attuned approach to helping Hispanic resi- dents improve their understanding of the Affordable Care Act and meet their health care needs. Whether through Tu Seguro Azul or our part- nership with Univision, we are here for you!

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