holding apples (plant stem cells waiting in the wings) to the words “Organic Innovation,” customers are stepping over the common area threshold to the sleek and shiny boutique-like atmosphere of Adore. Carefully placed among neighbors who mirror this image. Spaciously placed throughout
the store are beauty demo stations and plush seating. Perhaps customers enjoy an espresso or a glass of wine, different operators offer different refreshments. “We want them to enjoy being there, to feel like they are at home,” says Segev.
tones. This line is gaining in popularity as the awareness of Vitamin C’s effectiveness becomes more widely known, says Segev. n Adore’ s CELLMAX l ine contains the highes t concentration of stem cells, and is one of the top-selling series. This series features CELLMAX Superior Facial Mask, CELLMAX Elite Facial Serum and CELLMAX Redefining Facial Cream. n Adore Overnight Complete Treatment features
Chronogen, a bio-engineered peptide that is proven, Segev says, to restore proper rhythmic gene expression, boosting natural cellular defense against UV damage during the day and improving skin’s DNA repair at night. Segev says the result: complexion is refreshed, restored and rejuvenated. Also worthy of mention is The Golden Touch series, featuring
the power of pure gold. Pure gold reduces the appearance of sun damage by slowing down melanin (a dark pigment) secretion, as well as the breakdown of elastin (a protein in connective tissue), reports Adore. Every Adore product comes with a certificate of authenticity.
“This is very important,” says Segev. “In order to preserve and keep the brand from grey marketing [when a product is bought and sold outside of the manufacturer’s authorized trading channels], we are monitored 24/7 by a law firm that specializes in intellectual property and manages online activity. It is the reason we are strict about who we sell to. We want to keep the brand as strong as possible,” he says.
A door to Adore Adore communicates their technological edge in every corner of their store. From giant graphics picturing youthful models
76 Specialty Retail Report n Fall 2013
SpecialtyRetail.com Demo stations offer customers the ability to see how their
skin reacts right before their very eyes and feel confident about the products they are buying. Associates are at the ready to target their needs and guide them to a series that will serve them best, says Segev. If customers are interested in a full treatment, the
treatment room is suggested. “We created a treatment room so the shopper can be isolated in a spa-like environment with no pressure from outside. They can receive personalized attention and are better able to focus on the product knowledge from the demonstration,” says Segev. Tzyiona Cohen, the VP of Adore Cosmetics states; “by having
a boutique skin care store, a solid confidence is gained among the customers. “Shoppers enjoy the feeling of purchasing from a permanent store and definitely from a high-end boutique which employs professional employees as ours,” Cohen says. Adore feels strongly about staying innovative, always
evolving and always being first through excellence. “We have made it a company mission to introduce a minimum of twenty new products every year,” says Segev. “This is time for revolution to evolution, it’s a promise that you will Adore it.”
Emily Lambert is a freelance writer residing in Philadelphia, PA. You can reach her at
emilylambert@comcast.net.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148