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contentsfall 2013 54


Franchise 90 This Ice Cream’s Hot!


Dollhouse looks and tempting ice cream flavors make this franchise sizzling hot. BETH MATTSON-TEIG


94 Gaming the System


Mobile video game franchise kicks into high gear. KEITH LORIA


98 Fashion On the Move Mobile truck selling trendy clothes and accessories energizes franchise concept. KEITH LORIA


Unique Concepts 102 Chip Control


Parking lot concept adds to shopping centers’ ancillary incomes. CODY LYON


Experiential Retail 128 Sushi Rolls


California city revitalized by pop-up stores downtown.


STEPHANIE VOZZA AND CODY LYON Departments 24 New Notables 26 The Lure of Local


Local San Francisco artisans take their products for a test drive on mall kiosks. EMILY LAMBERT


34 The Bigger Picture


Air-brush artist expands business from mall kiosk to strip center studio. KEITH LORIA


Food 54 Snackin’ on Spuds


Flavored French fries whet consumer appetite. STEPHANIE VOZZA


56 A Taste for Success


With a variety of sizes and flavors, Crumbs cashes in on continuing cupcake craze. CODY LYON


68 Pop-Ups Pop-Ups Add Pizzazz


California city revitalized by pop-up stores downtown.


BETH MATTSON-TEIG


14 News Bytes Fall ‘13 Edition


18 Publisher’s Message


Reinvention Rules! PATRICIA NORINS


24 Trend Watch A look at specialty retail trends. 44 Sales Strategies for Small Business Saturday


Leverage this national campaign to reap rich dividends. BECKY TYRE


122 Merchandising Solutions Instant Message


A well-chosen prop can powerfully accentuate your kiosk or inline store’s marketing theme. BRETT BEAUDETTE


136 E-Strategies Sure-Fire Facebook Strategies


What to do on Facebook so customers will shop at your store.


CRYSTAL VILKAITIS 144 Advertiser Index


10


Specialty Retail Report n Fall 2013


SpecialtyRetail.com


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