NumbersAnd


While it is important to note that a whopping 40% of holiday sales are conducted in November, don’t miss that 20% of sales in 2011 were conducted in October! That’s quite a significant chunk of change. Whether this can be attributed to consumers consciously seeking holiday merchandise out or to just holiday creep, remains to be seen.


They’re Off!


For more holiday sales data and the latest breaking news, sign up for SRR’s weekly enewsletter, Snapshot. Visit specialtyretail.com today!


SpecialtyRetail.com Fall 2013 n Specialty Retail Report 139


20%


40%


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