inline store need much more experience than a cart operator going into business for the first time,” says Segev. “They have to have the experience to operate a store and they need the finances to support it,” he adds. [Adore will be a fully functioning
franchise very soon. Specific details are not available at this time. “Not too much changes,” says Segev, other than, “Customers will know they are in an Adore store. Each store will have the same layout and design.”]
products and their uses. We are there to back our retailers up,” says Segev. The service department handles mall management issues and assists with order tracking. “Everything is through us. It is much more fluent,” he says. Specialty retailers need to be comfortable with their finances, as permanent stores come with substantially higher rents (keep in mind, sales will be approximately 4-5 times higher than those on an RMU, says Segev). They also need to be comfortable with the length of a long-term lease, as permanent leases run an average of 5-10 years. And last, but certainly not least, are build-out expenses. These can run between $60,000 (min renovation)—$250,000 and up for a full renovation (Shell structure), says Segev, as opposed to $3,000-$5,000 for a cart. On the plus side, Adore provides all drawings, designs and professional services by an in-house architect and graphic designer, eliminating high expenses. Because the stakes are higher, Adore
carefully screens potential retailers to make sure they have what it takes. “Operators who come in to open an
Organic innovation You might have heard of stem cells before, but probably not about all their amazing potential for skin care. Stem cells deliver the anti-aging magic found in every Adore product. They are the key to the skin’s ability to renew itself. According to the National Institutes of Health (NIH), a part of the U.S. Department of Health and Human Services, in Bethesda, MD, “The primary roles of adult stem cells in a living organism are to maintain and repair the tissue in which they are found.” To fully understand their capability: “Researchers are working toward using stem cells to replace damaged heart cells and literally restore cardiac function,” reports the NIH. If stem cells can be used in life threatening situations, it isn’t hard to imagine the wonders they hold for the skin.
“Stem cells prevent aging,” says Segev. “Scientists have found that the stem cells of apples are similar to the stem cells in human beings. Through the use of biotechnology, science is able to utilize these fruit stem cells by using them in cosmetics, so they are able to penetrate the skin,“ says Segev. According to Adore, studies have
shown plant stem cells protect against UV damage, reduce wrinkles and delay natural aging by maintaining skin stem cell activity. Plant stem cell formula is in every Adore product (there are approximately 90 in total).
SpecialtyRetail.com Fall 2013 n Specialty Retail Report 75
“This is anti-aging technology; creating new cells and helping exhausted cells renew themselves, like a Botox injection,” says Segev. Added to this stem cell formula is a
rich blend of vitamins, essential oils, organic flower extracts and organic vegetable proteins, to further promote and restore healthy-looking skin. For anti-aging benefits to take place, an entire treatment needs to be applied. There are six treatments in all (including a men’s line), each one targeting a specific skin type. “We made it simple. It’s not about multiple sales. It’s about the complete treatment,” says Segev. Most treatments break down into three steps: pre-treatment, treatment and post-treatment. Adore’s newly introduced new treatments series are: n Oxygen Booster Microdermabrasion
line, created to deliver oxygen to the skin’s capillary system, which provides a boost to collagen production. Adore’s Vitamin C series was created to eliminate the appearance of age-related discolorations, such as pigments, stains and uneven skin
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