pop-ups Halloween Retailing:
Consumers spend more than $8 billion per year on candy, costumes and Halloween home décor—and it’s providing a real “treat” for temporary retailers. Patricia Norins
Business
Mom and Dad are just as likely to get dressed up as the kids, consumers are buying pet costumes in record numbers and elaborate Halloween décor adorns houses across America. Last year, the NRF (National Retail Federation) estimated
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that 71 percent of American households celebrated the holiday compared to only 52 percent seven years ago. Growing consumer demand and the number of retail
vacancies are fueling growth in the number of pop-up Halloween stores. According to IBIS World, a research firm in Santa Monica, CA., the number of Halloween pop-up stores have grown steadily at a rate of 8 percent a year since 2005. In 2010, the number rose to 15 percent when a large number of permanent retailers such as Circuit City and Linens ‘n Things closed their doors, creating more space.
104 Specialty Retail Report n Fall 2013
t wasn’t long ago that the average family bought a few bags of Halloween candy, a pumpkin to carve, and created some basic costumes for the kids. Fast forward to 2013,
Temporary retailing While vacancy rates have been decreasing over the last year, there are still real estate opportunities in the marketplace. Ann Sullivan, director at Spirit Halloween Superstores, commented about the availability of pop-up store locations for 2013, “We were still able to find enough inventory to get space this year. However, I would anticipate it getting more difficult next year.” She added, “Permanent leasing is doing much better. Stores such as five Below are expanding, so this will impact available space in the market.” Heidi Cardall, senior director, specialty retail at CBL & Associates, agrees. She says that the number of Halloween pop-up store deals that CBL signed this year compared to last year is down because there was less space to accommodate them. “More permanent retailers are leasing space and more temporary retailers are signing year-round deals,” Cardall says. In addition, Halloween pop-up stores require, on
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