news 9


Marketing student wins national prize


A Portsmouth Business School marketing student has won a national essay prize from the Academy of Marketing


Kerry Walton won the Professor Malcolm McDonald Student Essay Prize 2013 for her essay examining whether sales and marketing work better apart or together.


Walton, now a brand manager at Matchtech, said: “I am very honoured to have been named the winner. Although passionate about the subject, this was not something I expected to win.“


’I believe the inclusion of strategic sales in marketing- based academia is increasingly important ...’


The competition is open to all undergraduate and postgraduate students studying marketing in a higher education institution business school, and is named after Professor McDonald, a leading academic authority on marketing strategy. He has been named as


one of the UK’s top 10 business consultants by The Times.


Walton said: “The question covered a topic which has been of particular interest to me through my professional and academic career, so I felt somewhat compelled to enter.


“The topic is an academic and industry- relevant area which I believe is a great fit to the expertise and teaching at the University of Portsmouth.


“I believe the inclusion of strategic sales in marketing-based academia is increasingly important and I would like to praise the University of Portsmouth on its teaching and knowledge within this field.“


Paul Ankers, course leader for the MA Marketing, said: “In today’s competitive business environment it is important for organisations to recognise the need for greater customer engagement and that sales takes a more strategic role with marketing.


In her essay Kerry


explores a number of key contemporary issues surrounding this integration and importantly recognises that one solution does not fit all.


It’s rewarding to see one


of our postgraduates thinking strategically about such an important area.“


Kerry Walton


Details: www.port.ac.uk


Show you mean business. Go back to school.


Portsmouth Business School’s Master of Business Administration (MBA) will provide you with the opportunity to develop your strategic problem-solving skills whilst mastering the latest business knowledge and practice:


• Develop your management abilities • Benefit through innovative work-based learning • Generous scholarships • Taught part-time in two-day blocks over two years • Accredited by the Association of MBAs


To find out more about our wide range of degrees, come along to one of our regular open evenings – details of which can be found at www.showyoumeanbusiness.com.


‘The Portsmouth MBA has been a life- changing experience and one that I wouldn’t have wanted to miss.’


Heather Short, Entrepreneur www.port.ac.uk


THE BUSINESS MAGAZINE – SOLENT & SOUTH CENTRAL – SEPTEMBER 2013


For more information or to apply:


T: +44 (0)23 9284 4888 E: mba.admissions@ port.ac.uk


W: www.port.ac.uk/mba


www.businessmag.co.uk


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40