A CAREER IN SOCIAL MEDIA
In a Climate Where Finding a Job is Proving Difficult for even the most Qualified Amongst us, is there an Easier way into a Highly Enviable Career in Social Media?
Having an online presence has become critical, and businesses are increasingly turning to social media to build brand affinity. It has revolutionised the way in which companies speak to their customers, and it has changed the way that we work. The emergence of social media has opened up a whole array of new job opportunities. Whether you’re interested in managing an online community, marketing, writing content or strategic planning, then social media can lead to what many would consider a dream career. These roles are creative, fun, and what’s more, you can spend the day blogging, posting and Tweeting on your favourite sites.
Graduates and professionals from all backgrounds are competing to
get into the field. However, only the cream of the crop gets the job offers, which begs the question, is there another way in?
Three years ago, Andrea Bowers started working for Sitel, a call centre outsourcer. ‘Call centres’ and ‘social media’ couldn’t sound further apart – yet under closer scrutiny, the opportunities realised by Andrea whilst working for Sitel write the case for comparison.
After six prosperous years of working in the retail environment, Andrea recognised that the recession was going to impact her career, and so decided to make the move to Sitel, as they offered better prospects to develop her skills.
Responsible for managing Twitter feeds, Facebook pages, and YouTube channels, Andrea’s job begins to sound increasingly up the street of a social media wannabe. Having started out on the email and live-chat team at Sitel, Andrea now works in social media on the account of a leading consumer goods retailer at Sitel. She actively responds to customer-care and product-related queries, and works with the client to create the social media guidelines for their global teams.
“I view my role as so much more than just PR or marketing – I have an insight into what the customer wants, and can therefore feedback
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