“It’s taking the concept of a farm shop one step further, and we know from the feedback we are already getting that we’ve got the formula right.”
holiday or returning) and luring many of them inside to stock up.
What is evident straight away when visiting the store and speaking to the Pynes is that the theme of quality and high standards runs unremittingly through the entire operation. Malcolm Pyne, has been collecting
The months of thought and careful planning which preceded the opening in November 2011 have paid off since, as the shop is rarely empty. Generally it buzzes. On a Saturday it throbs. New strands have been added to the business. There’s now a steady takeaway meal trade with dishes prepared in the kitchen by the resident chef. Summer Saturdays see a hog roast operating outside, giving tourists either their first or last taste of West Country pork (depending whether they’re off on
awards for the quality of his products for years – his latest accolades for burgers, sausages and ready meals came just a couple of months back. But, he says: “You can’t do that sort of thing if you compromise on quality. “Our customers came to expect top quality meat when they walked into the old shop: they expect to find everything of the same quality here, which is why we set some very demanding standards when we were deciding which producers’ goods to stock.”
Quality Meats from the Award-Winning
Investing a seven-figure sum in such a development at a time when the country has one foot on the slippery slope of recession and the other on a bar of soap may sound a foolhardy step. But, on the contrary, it appears to have been an astute move. Market analysis shows that the public’s growing appetite for good-quality food has barely been restrained, even at a time when spending on others goods and services – such as cars, holidays, and clothes- is being reined in. “We didn’t have any option but to move, and we decided that if we were going to go we would find the best available site – and create something really special to match it,” said Malcolm.
“It’s not boasting to say I think we certainly have.” F
We sell a huge Butcher’s
Shop of the Year 2012
selection of local and regional food and drink plus fresh fish from our in-house fishmonger.
Pyne’s of Somerset, Market Way, Regional Rural Business Centre, North Petherton, Somerset TA6 6DF Tel: 01278 663050 Web:
www.pynethebutcher.co.uk Email:
info@pynethebutcher.co.uk
FOODLOVERMAGAZINE.COM | 43
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