Mopar-first features Mopar has long been an innovator


Mopar Express Lane: Fast Service for Busy People!


You lead a busy life. Too busy to be


waiting long for a routine oil change or tire rotation. That’s where Express Lane comes in.


We have taken the basic vehicle BY BRUCE BIEGLER Mopar has a well-deserved reputation for bringing new products and concepts to the marketplace. O


ver the years, Mopar has expanded its service and parts offerings. With the introduction of


Mopar Express Lane service (see sidebar), cus- tomers now have an option for fast, affordable and dependable routine vehicle service. And with extended customer-service hours on Saturday, needed repairs and service may be scheduled to fit into even the most hectic schedule. Trough its long history, Mopar has always


been on the leading edge of technical advance- ments, and the brand continues to blaze a trail on the technological front. Recent industry-first


features from Mopar include in-vehicle wireless charging, smartphone vehicle-information appli- cations, electronic owner manuals, in-vehicle Wi- Fi, and a new interactive vehicle-tracking device that sends the owner a text when his or her vehicle is driven too fast or too far by others. After 75 years, Mopar continues to serve a vital


role in the success of Chrysler Group, reflecting the brand’s strength and heritage. Mopar adds value to every Chrysler Group and Fiat S.p.A. vehicle, with the shared goal of adding value to the company’s brands and satisfying customers.


For decades, Mopar has been an innovator, introducing numerous industry-first features including:


• Vehicle-information apps: first to introduce smartphone vehicle-infor- mation applications, a new channel of communication with consumers.


• Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format.


• Wireless charging: first to introduce in-vehicle wireless charging for portable devices.


• Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters.


• 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag race package car.


• Brand-specific customer care telephone lines: first to offer Sunday service hours for customers.


• WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network.


BY BOB SZOKE mopar caNaDa 5


maintenance services you need most often and made them easier and faster to get. You receive all the factory- trained expertise you expect from a dealership, done faster to fit your lifestyle, in 30 minutes or less. That's Express Lane! Just drive right in! No appointment needed or taken! Every time you visit an Express Lane


for an oil change, you get a FREE vehicle checkup. Why? Because spot- ting small problems before they become a big problem is less expensive for you. Lots of places offer 10-minute oil


changes. Not many offer all the rest of the maintenance services you need on a regular basis. Why not get it all from one place, all at one time? Visit Express Lane for: Oil & Filter


Changes, Multi-Point Vehicle Checkup, Tire Rotation with Brake Inspection, Air & Cabin Filter Replace- ment, Wiper Blade Replacement, Headlamp and Light Bulb Replace- ment and Battery Testing.


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