BY BRUCE BIEGLER On the street and on the track, the Mopar brand represents top quality parts and services.


inspiring confidence W


hile many racing and automotive enthusiasts are very familiar with the word “Mopar,” there’s much


more to this iconic brand than an easily identifiable logo and its racing-rich history. Specifically, Mopar is Chrysler Group


LLC’s service, parts and customer-care brand. In all, more than 280,000 different parts and accessories are distributed under the Mopar banner. And with the creation of the Chrysler


Group and Fiat S.p.A. partnership, Mopar is extending its global reach, integrating serv- ice, parts and customer-care operations in


order to enhance dealer and customer support worldwide. Combined with Fiat S.p.A., Mopar’s global portfolio includes more than 500,000 parts and accessories that are distributed in more than 120 countries. Mopar is the source for all genuine parts


and accessories for Chrysler Group and Fiat SpA brands. Mopar parts are unique in that they are


engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat S.p.A.vehicles – a direct connection that no other aftermarket


Services, parts and customer care, engineered for your vehicle


parts company can provide. Additionally, Mopar parts and


accessories are engineered to be part of your vehicle right from the start by the parts and accessories division of Chrysler, Jeep, Dodge and RAM. So you can count on important advantages like exact colour match, precision fit, and years of depend- able performance. Plus, you get the confidence of knowing


that each component has been not only designed and engineered specifically for your vehicle, it’s also thoroughly tested and backed by warranty coverage you can count on.


BY SCOTT SINCLAIR / NASCAR


4 www.mopar.ca


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