sportsman classes. Add in a healthy dose of exciting feature exhibitions, and it’s easy to see why the Mopar Nitro Jam Nationals have become eastern Canada’s biggest drag race. As the title sponsor of both events, Mopar is very


visible, on-site, in Edmonton and Grand Bend, with fun and informative displays featuring incredible machines and a wide selection of Mopar parts and accessories. Drag racing fans love their vehicles, and none


have stronger passions for the sport and high-per- formance machines than Mopar enthusiasts and customers.


Discussing Mopar’s Canadian IHRA events, Mopar Canada’s Senior Manager of Parts and Service Jim Kiritsis said, “For 2013, we’re proud to continue our participation in the IHRA events in Edmonton and Grand Bend. “Mopar has a strong history in drag racing on both sides of the border and these events represent excellent opportunities to showcase the brand. Tey’re the IHRA’s only stops in Canada. Tey’re very well attended, and they’re a huge success.” Describing Mopar’s target audience and the


company’s rationale for being so closely aligned with motorsports, Kiritsis mentioned their new role as title sponsor of the Mopar Canadian Superbike Championship, which began in 2012. “Racing is racing, whether it’s on four wheels, or two. Participating in this series (CSBK) gives us the opportunity to reach additional fans. “Te demographic is virtually identical to the people who show up to a NASCAR race, and it’s an excellent way for us to connect with Canadian racing fans who we may not come into contact with at the ovals and drag strips.” In 2013, Mopar will once again sponsor


Canada’s two IHRA Nitro Jam events. Te Mopar Rocky Mountain Nitro Jam Nationals take place July 5-7, 2013 at Edmonton, Alberta’s Castrol Raceway, and the Mopar Nitro Jam Nationals go July 19-21, 2013 at Ontario’s Grand Bend Motor- plex. Check out IHRA.com/events for details on these exciting Mopar Canada-sponsored events.


mopar caNaDa 13


Canadian drag racing


fans have embraced the nation’s two IHRA Mopar Nitro Jam


National events in a big way. The races – in


Edmonton and Grand Bend – draw huge crowds of racing and


automotive enthusiasts. Mopar will return as the title sponsor of both events again in 2013.


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