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Use Fitness Assessment Soſtware to Sell Personal Training


Fitness pros winning and retaining clients with the latest assessment tools and software.


expert. Keen to differentiate himself in the crowded Vancouver personal train- ing market, he researched then pur- chased the $2,200 ultrasound tool and software. Today, with the hand-held ultra-


sound wand connected to his laptop, Bugarinovic efficiently and non-inva- sively provides information like body fat percentage, circumference mea- surements, waist-to-hip ratio, basal metabolic rate, basal metabolic rate, BMI and more. Charts and data are quickly generated for clients to view, and a copy of the report is automati- cally sent to their email inboxes. Results are not affected by hydration or caffeine intake. “People are definitely impressed


Trainer Igor


Bugarinovic with client


W


hen Igor Bugarinovic was shopping for fit- ness assessment equip- ment earlier this year,


he discovered a new body composition tool endorsed by a high-profile fitness


with it,” says Bugarinovic. And, he adds, because they’re familiar with ul- trasound, the same technology used to view a fetus in the womb, they don’t find it scary. The assessment tool has wide appeal


and isn’t just attracting the tech-savvy crowd. According to Bugarinovic, who now brands himself as a “body compo- sition specialist,” it appeals to people who simply care about their health. His data base currently includes


information from over 100 assess- ments of people of all ages, sizes and fitness levels. For some clients, their body com-


position results can be a great mo- tivation boost or a surprising re- ality check. For example, one of Bugarinovic’s clients was disappoint- ed to have lost only three pounds, until the ultrasound assessment showed he had actually gained three pounds of muscle and lost five pounds of fat. Another client who was a marathon runner was sur- prised to learn that only two pounds of his 10-pound weight loss were fat. Bugarinovic’s new equipment is


also proving to be a promising profit centre and retention tool. He recent- ly generated $1,200 of new business with a corporate client by creating a three-month challenge that included individual fitness programs and pre- and post-program body composition analyses. As for retention, according to


Bugarinovic, “Because I’m the only personal trainer in my area using the technology, I’m finding that people are more likely to stay around because they want to see how they progress.”


Gold Medalist Olivier Jean has been extensively training and is a champion of the NeuroTracker technology


CogniSens’sNeuroTracker This sports performance and assessment system improves perfor- mance by training the subject to absorb and process complex move- ment and to distribute attentional resources throughout the visual field. NeuroTracking involves following targets through dynamic motion across a wide 3D projection. A sports science methodology of isolation, overload and repetition is applied. It is scientifically proven to yield rapid gains in perceptual-cognitive ability including processing visual information fast- er, increasing peripheral awareness, increasing ability to simultaneously track multiple targets, read body movements more effectively, main- tain focus longer, increase resistance to fatigue and improve situational awareness. The system allows users to gain and maintain a certain level of cognitive ability which can be measured and managed. The data can be used for player profiling, concussion management and return-to-play timing assessment. For more information contact Kristine@nationalfit- nessproducts.com or visit www.nationalfitnessproducts.com.


58 Fitness Business Canada September/October 2012


Photo: Jean-Philippe Castonguay


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