requests; it offers both full-service and processing-only options for clubs, tak- ing into account budgets and individ- ual club business models and needs. Headquartered in Little Rock,
Arkansas, the company employs more than 400 people, including 150-plus customer care representatives, client management teams, technical support reps, data analysts, business analysts, on-site implementation managers, and a senior management team, each of whom brings at least 20 years of club or similar experience to the table. “We believe our customers should
have no expectation below the highest standards,” says Ayers. ABC Financial integrates an in-
tensive employee training program. Its mandate is to be the resource for cutting-edge technology in the health and fitness industry and to collect the most revenue from the most members. “Historically, our experience has
helped clients who have switched to ABC increase collections by 15%,” states Ayers. The company currently offers a
myriad of products and services aimed at helping its clients reach, achieve and exceed their revenue goals. ABC continually researches the latest de- velopments and technologies to make sure it develops and offers the best to its clientele. Several of ABC’s unique products include:
• MYiCLUBonline - This self-ser-
vice member portal is a web-based ap- plication that enables clubs to enroll new members online and give current members access to their account in- formation enabling them to manage classes, book appointments, purchase services, review their billing history, check for payments due, make pay- ments and schedule future payments. One of its benefits is the ability to offer promotional memberships online with customized promotional codes to sign up new members.
• iPhone App - This service allows
members to perform functions associ- ated with their club activities, includ- ing booking and cancelling appoint- ments, viewing personal training appointments and class schedules, enrolling in classes, and checking in with their iPhone or Apple device. For clubs, it frees up their front desk staff to conduct other business, including customer service.
monitoring and twice-yearly system disaster recovery testing. This all en- sures that systems don’t go down dur- ing natural disasters like winter storms and hurricanes.
As a well-capitalized and debt-free • DataTrak Dashboard - This busi-
ness monitoring tool allow clubs to compare actual performance against customizable goals. Its programs pro- vide information about potential prob- lems and solutions, and it identifies prospects, sales and funding opportu- nities, and recognizes where and how to make more money for the club.
• Disaster Recovery/Business
Continuity Plan - ABC has designed, built and operates its data centres and networks using multiple inter- net and long distance carriers, dupli- cate systems, continual performance
company, Ayers says that the com- pany’s future growth and prospects for continued success are strong and should not be affected by the competi- tive nature of the industry. “ABC’s outlook is very optimistic
and we expect to achieve continued double digit growth due to the oppor- tunities that are currently available to us in our sector,” says Ayers. “The op- portunities are vast for future growth and acquisitions.” FBC
Kathryn Korchok is a freelance writer whose current passion is tennis. She also loves yoga, dance, hiking, and seeking balance in life.
September/October 2012 Fitness Business Canada 21
ABC Financial founder and CEO Jim Bottin
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