4. MAKE IT PERSONAL
Remember that existing and past clients are much easier to reach than new audi- ences because you have an established relationship. Even if their circumstances have changed, they can provide testimo- nials, referrals and word of mouth adver- tising. Reach out to them and ask for sug- gestions for leads, offer them incentives to bring a partner or re-join, and reward them with free assessments and other goodies. Let them know what you need and show them how much you appreci- ate it. FBC
Claudiu Popa, PTS, OAS, specializes in older adult fi tness and appreciates working with exception- al clients and outstanding fi tness professionals. Claudiu is the founder of Workout Smart. You can reach him at
Claudiu@WorkoutSmart.ca and fol- low him at
Twitter.com/WorkoutSmart and on Facebook.
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Trainer Certification profile feeling a bit outdated?
Trainer Certification profile feeling a bit outdated?
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September/October 2012 Fitness Business Canada 29 July/August 2012 Fitness Business Canada 29
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