Deciphering QR Codes


What are they? How do they work? Should we be using them in our businesses?


BY GREG LAWLOR


and business cards. They can provide details for an event, contact people, spe- cial offers, club challenges and com- petitions, as well as provide a coupon, itter and Facebook information and a link to a YouTube video. Its uses are unlimited.


Of course, technology is only as good as the content and information behind


scanners to actually receive the infor- mation successfully. QR codes can be added to any print advertising, flyers, posters, invitations special off rs, club challenges and compe-


it. For the greatest success, make your QR code a part of a bigger marketing strategy that focuses on delivering high


titions, as well as provide a coupon, Twitter quality content to your target audience. and Facebook information and a link to a YouTube video. Its uses are unlimited.


Tw Of course, technology is only as good asal spea skpeaker and chief customer offi cer of STAK Fitness Int’l Inc., an authority in fi tness supply and educa-


Greg Lawlor is a husband, father, profession- er and chief customer officer of STAK


the content and information behind it. For the greatest success, make your QR code a part of a bigger marketing strategy that


Fitness Int’l Inc., an authority in fitne s sup- ply and education. He writes regularly at www. greglawlor. om. You can con act him at twitter. com/greglawlor.


tion. He writes regularly at www.greglawlor.com. You can contact him at twitter.com/greglawlor.


focuses on delivering high qual ty content o y ur target audience.


Greg Lawlor is a husband, father, professional


FTC


50 50


Deciphering QR Codes By Greg Lawlor


Wan Diego Parks and Recreati n re- Should we being using them in ur businesses?


ers at points along the trail to view free exercise videos led by a certifi ed fi t- cently opened a n w QR Code Fit Trail. Visi ors scan QR code posters at points along the trail to view free exercise vid- e s led by a certified fitn ss instructor. Recently, McDonalds Restaurants start- ed testing QR codes as a way of p o- viding nutr tional information for its tomers. And Tim Hortons uses QR codes so customers can easily sub atisfaction surveys – a 2012 version of he suggestion box!


S


you look carefully, you will see them in different places, from T-shirts, to direct mail pieces, to magazine ads to sign posts – and even in unlikely places like a parade float! QR codes, short for “quick response code,” come from Japan, and they are a tool that let you transf r information – or example a survey or directions – via ext or video. Most current cell phones have an app that enables you to scan hem.


QR codes seem to be everywhere. If QR codes, short for “quick response


You can easily generate a QR


code using a site like www.qrstuff. makes the QR code easier to scan, thus allowing more scanners to actually re-


advertising, fl yers, posters, invitations and business cards. They can provide details for an event, contact people,


hat are they? How do they work? cently opened a new QR Code Fit Trail. Visitors scan QR code post-


San Diego Parks and Recreation re- ness instructor. Recently, McDonalds Restaurants started testing QR codes as a way of providing nutritional in- formation for its customers. And Tim Hortons uses QR codes so customers can easily submit satisfaction surveys – a 2012 version of the suggestion box! cusQR codes seem to be everywhere. If you look carefully, you will see themit s in different places, from T-shirts, to di- trect mail pieces, to magazine ads to sign posts – and even in unlikely places like a parade fl oat!


code,” come from Japan, and they are a tool that let you transfer information – for example a survey or directions – via text or video. Most current cell phones have an app that enables you to scan them. “You can easily generate a QR code f using a site like www.qrstuff.com,” says t Dan Eriksson, VP Business Development for STAK Fitness Int’l Inc., who uses t them regularly to transfer information effi “ ciently. He suggests always “short- ening” your code when prompted. This com,” says Dan Eriksson, VP Business Development for STAK Fitness Int’l Iceive the information successfully. fer information efficiently. He sug- gests always "shortening" your code when prompted. This makes the QR code easier to scan, thus allowing more


nc., w o uses them regularly to trans- QR codes can be added to any print


www.youtube.com/user/atlantisstrength Feel The Strength


www.youtube.com/user/atlantisstrength Feel The Strength


1.877.454.2285 #248 | www.atlantisstrength.com 1.877.454.2285 #248 | www.atlantisstrength.com


September/October 2012 Fitness Business Canada 11


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... and explore the endless possibilities A compact solution for


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