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Book Review


display on my part. But...the world did not collapse, my desk was still there, I still got my bonus that year, and life carried on. France carried on. It wasn’t my finest hour, but I could not live with myself if I just rolled over and prepared a pile of rubbish that wasn’t even being requested by our client.


Meyer’s book should be on the national curriculum – if kids growing up in the UK read this they would stand a far better chance of being successful


This “Tally Ho” attitude (without wishing to make Americans sound like Boris Johnson) is precisely the gift that Americans have which puts them at an advantage to Europeans, who tend to experience a sense of genuine pleasure at seeing a fellow European fail in their business / career / relationship / court case / fill in the blank. To demonstrate: this is a snippet from a conversation between two English ladies that I overheard in my local Starbucks recently;


Lady X: “Alice lost her job last week” Lady Y: “Oh? I always felt that she was way in over her head with that role!”


In America, Alice would have taken out a full page spread in the local paper, explaining her excitement at being free to focus on a new challenge and to say how much she valued working with each and every person at her former workplace. In America, when you drive past a large pair of gates at the end of the driveway to a big mansion, you think to yourself “one day, I’m going to live in that mansion”. In Europe, you think to yourself “one day, I’m going to get that bastard”. One of the best observations in Meyer’s book about the UK business environment is the way that the media enjoy attacking high net worth individuals as if they are in the same league as international terrorists or child molesters. If these individuals are not championed and encouraged to take a more active role in society as investors and drivers of changes, a massive opportunity will be lost.


Meyer hits the nail on the head in the chapter titled ‘Belief Is The New Currency’. Americans don’t take no for an answer (as I am married to one, I can tell you she speaks the truth) and this refusal to accept defeat is one of the key lego bricks that makes a successful entrepreneur, what Meyer refers to as the inner core of steel. She is right. Without this, it is difficult to survive as an entrepreneur because nothing will come easily or for free to you, you have to fight for every paper clip, post-it and staple. Meyer’s book should be on the UK second level curriculum in my view – if kids growing up in the UK read this book en masse and took proper ownership and responsibility for


their skills, personal development, appearance and


behaviour they would stand a far better chance of becoming 56


entrepreneurcountry


successful, law abiding citizens. A former boss told me when I was 24 “Dave, you are your own franchise inside Bank ABC”. Luckily for me, I worked under a broad mix of bankers at several financial institutions, including some world-class American TMT sector M&A bankers who subsequently moved to the City who embodied the ‘can-do’ attitude that Americans are (rightfully so) enormously proud of. Until us Europeans get on board Meyer’s train and start believing in our ability to create new economic models for creating wealth, we will never pass through the gates of this mansion. I am (naturally, as an entrepreneur similar to Julie Meyer) optimistic about the future.


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