PREVIEW: 100% DESIGN
FUTURE LIVING DESIGNS AT 100% Another fantastic exhibition of design innovation and ingenuity
Nowin its eighteenth year, 100%Design is one of the UK’smost visited contemporary annual gathering of architects and interior designers, attracting over 18,000 visitors in 2011.
Knight at the helma newlayout and a broad spectrumof new talent, fresh ideas and innovative designwill deliver themost successful edition of the show staged to date. Exhibitors include: Moroso,Vitra, Knoll,HermanMilar, BossDesign and following on from their presence atClerkenwell DesignWeek;Deadgood, Jennifer Newman, Young&Norgate and Dare Studio, to name a few. This year’s showhas also
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attracted a significant range of UK and international brands. Furthermore, a dedicated group of countrieswill be showcased, including France, Korea, Chile, Czech Republic,Hungary and Austria, alongside contributors fromItaly,Germany, Portugal, Spain, Sweden,Denmark, and the Netherlands.
NEWLAYOUTWITH FOURNEWSHOWS The newlayoutwill feature four
ith formerDeputy Director of the London Design Festival,William
newareas: Interiors,Office, Kitchen&Bathrooms and Eco Design&
Build.Allwill be positioned around a newcentral bar,making it an ideal location for business networking.
2012 THEME: 100%FUTURE LIVING The theme for 2012: 100%Future Livingwill connect each of the four newshowsections. 100%Future Livingwill celebrate advances in design through each hub including multifunctional furniture, integrated lighting and sound systems, sustainable buildings, free-standingwork rooms,mobile hubs, communication systems and muchmore… This themewill add exposure for
exhibitors, drive content for each of the newdedicated industry hubs - providing an opportunity to demonstrate and engagewith the best technology, innovation and design, shaping the homes and workplaces of tomorrow.
EMERGINGBRANDS Emerging Brandswill showcase the best in emerging design talent and provide a significant stepping stone for the next generation from the UK and
overseas.New discoveries include KirathGhudoo, Plant&Moss, TrettDesign, Form inVoid,Vita, andArthurAnalts,
and JiB Studio.
LIVEGLOBALDEBATES WITHLEADINGNAMES Aseries of live global debates,with live broadcasts fromsome of the most influential design studios in theworldwill be hosted at this year’s event. The dedicated auditoriumwill provide industry professionalswith a unique opportunity to discuss and debate with their creative heroes. WilliamKnight,Director of 100%
Design comments; “100%Design matters to people in the industry, it is an event that has potential to deliver huge amount of business for design in
London.As the first contemporary interiors event it is still recognised as the commercial cornerstone of the LondonDesign Festival. 100%Design is the key destination for commercial and international contacts; the new formatwill serve to enhance its
impact as a themost important showduring the festival.”
Formore information visit
www.100percentdesign.co.uk Earls Court Exhibition Centre, Warwick Road, London SW5 9TA
TIMES: Wed, 19 Sept: 10.00 - 19.00 Thurs, 20 Sept: 10.00 - 19.00 Fri, 21 Sept: 10.00 - 19.00 Sat, 22 Sept: 10.00 - 17.00
Public Day: Sat, 22 Sept *Children under 16will not be admitted on trade days
ADMISSION: Trade FREE (£15 on door) Press FREE Student £10 Pre-reg (£15 on door) Public £15 Children -16 FREE
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