This page contains a Flash digital edition of a book.
The staff uniform 'collection' was designed by Barney Cheng and uses unconventional fabric swatches


hospitality management students. The hotel is run by 362 full time staff, 60 of which are students from the universi- ty’s undergraduate programme, and all profits made by the hotel are ploughed back into the school, to fund further education. For Hatter, who works 80 per cent of his time as the hotel’s gen- eral manager and 20 per cent as an adjunct professor teaching at the uni- versity, he sees the hotel and course as a way of shaping a new breed of future hotel luminaries. “We teach the latest trends, we


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inspire with the newest ideas and we deliver them in an honest and focused, forward-thinking, ‘real’ way,” he explains. “You won’t find what we teach our students in any textbook, or in the kind of company manual you get in other hotels. Our aim is to develop leaders who are bold, inventive, and who lead rather than follow.”


HOW IT BEGAN In 1976, PolyU began offering a voca- tional course in hotel management. At the time, Cornell University in the


US and Ecole Hôtelière de Lausanne in Switzerland were the best known schools for hotel management. Yet in Asia and in particular, China and Macau, there was a boom in the hotel market and a gap in the number of qualified people to work in them. According to Hatter, even today, there are over 30,000 key management positions unfilled in hotels in China. PolyU spotted a gap in the mar- ket for an top Asia-based hotel management school. In 1979 the gov- ernment-owned university decided to


Read Leisure Management online leisuremanagement.co.uk/digital 61


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