TOP TEAM
A range of interactive exhibits tell the story of the Cutty Sark
Alessandra
Canavesi Cultural sponsorship manager, HSBC
Why did HSBC decide to become the principal long-term sponsor of the Cutty Sark?
HSBC was founded in Asia to fi nance trade with the West fi ve years before the Cutty Sark fi rst set sail in 1870. The Cutty Sark was a pioneer of glo- bal trade, bringing tea from China and wool from Australia to the UK. Trade is still the biggest driver of economic and business growth. Our research suggests global trade will increase by over 85 per cent by 2026. So while the Cutty Sark is an emblem of past glories, it's also a reminder of the opportunities that global trade rep- resents now and in the future.
How will the partnership work? We’ll support the Trust in its work to ensure as many members of the public
48
as possible visit, help- ing to bring to life the ship’s history as a pio- neer of global trade and its present as a fi rst class visitor attraction. In addition to funding, we have also committed marketing spend to the partnership.
How will HSBC benefi t from the partnership?
The partnership demonstrates HSBC’s commitment to providing exclusive access to a leading UK cultural attrac- tion for its clients and employees while also supporting the business’ corpo- rate social responsibility messaging through championing Cutty Sark’s work within the local community.
HSBC is delighted to be able to sup-
port the ship’s future, and excited to be able to use its unique events space for various hospitality opportunities.
What activities have you been involved in so far? We wanted to bring some of the per- sonal stories to life, so at the end of May we hosted 150 descendants of
Read Leisure Management online
leisuremanagement.co.uk/digital
the Cutty Sark, whom we tracked down with the help of a genealogist. We found the only known living child
of a crew member, Thomas Frank Dixon, aged 73, as well as the young- est descendent, a great great great grandson of a crew member (born this May!). We traced descendants of the ship's designer Hercules Linton, of a war hero, of crewmen who were onboard for the Cutty Sark's 1885 record run from Sydney to London; and descendants of a crewman on board for the 1880 'Voyage from Hell'.
Why do you feel that HSBC and the Cutty Sark make such good partners? The connections and parallels between us and Cutty Sark are many. We’re connected through time – HSBC was founded about the same time Cutty Sark fi rst sailed. We’re connected through trade – Cutty Sark carried many of the commodities we traded in the past, in the present and – I hope – in the future. And we’re connected through geography – the ports Cutty Sark is most associated with, Hong Kong, Shanghai, Sydney, London, were, are, and will be important gateways for us as a business. It’s a great match.
ISSUE 3 2012 © cybertrek 2012
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76