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Steps to


2012 Success


At Cadbury we’ve got some fantastic initiatives to help you maximise the biggest sales opportunity* of our lifetime. So don’t miss out! Read the following and get them working. It’s never too early to get started.


• Get involved wherever you are! The London 2012 Olympic and Paralympic Games are not just confined to London. Events are happening all over the UK, including Cadbury Spots v Stripes community activities. (visit www.cadbury.co.uk/london2012/community for more information)


• Take advantage of Cadbury NPD and promotions by stocking early and placing them in promotional displays. Want more advice? Visit www.deliciousdisplay.co.uk


• Create some atmosphere in your outlet with our London 2012 inspired confectionery display material and official licensed product. It won't just help your confectionery sales, it will show everyone you're supporting Team GB as well.


• Get involved with your community. It’s rewarding in itself, but always a good idea from a commercial perspective. It strengthens the uniqueness of your operation and appreciation of your services, driving customer loyalty.


Visit www.deliciousdisplay.co.uk


Did you know?


Wenlock is the mascot of the London 2012 Olympic Games and Mandeville is the mascot of the London 2012 Paralympics Games.


London 2012 Emblems, mascots and mascot logos TM © LOCOG 2007 – 2010 * Visit Britain, LOCOG, Golden Bear


OV6041


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