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INTERVIEW


BRUCE POON TIP


The founder of Canada’s biggest adventure travel company talks to Magali Robathan about sustainable tourism, the rise of social media and meeting the Dalai Lama


Bruce Poon Tip, founder and CEO of G Adventures 38 Read Leisure Management online leisuremanagement.co.uk/digital


hen I interview Bruce Poon Tip, founder of Canadian adventure travel company G Adventures, he has just fulfi lled a lifetime’s ambition. He has come back from two days spent travelling with the Dalai Lama, who Poon Tip says has been a huge inspiration and who has shaped the way he has run his busi- ness over the past 22 years. “[The trip] was one of the highlights of my life,” says Poon Tip. “I got a bet- ter understanding of my own purpose, and confi rmation of all the things we're doing at G Adventures. It was inspiring hearing the Dalai Lama talk about busi- ness and his thoughts on happiness and sustainability and his united view of religions and people. It’s exactly how I feel, and I’ve tried to incorporate those views into my business.” The Dalai Lama was in Canada for a convention of world parliamentarians on Tibet, and Poon Tip was part of an entourage that included Harrison Ford who travelled with the Tibetan spiritual leader. Proudly, Poon Tip tells me that the Dalai Lama signed a book for him, and thanked him for his dedication to responsible travel. For Poon Tip, having a business that is socially and environmentally respon- sible is as important as having one


ISSUE 3 2012 © cybertrek 2012


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