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Health & Fitness news

New body confi dence guide to help parents

A new guide launched by non-profit organisation Media Smart to help par- ents educate their children about body confi dence issues has received the back- ing of the Home Offi ce. T e body image parent pack is designed

for all young people aged between six- and 11-years-old and has been designed to explain how the media can alter images, which can then impact on self-esteem. Children are encouraged to think about

why such images have been changed, while the new pack also looks at how the “perfect” body has evolved through the ages.

Snap Fitness enters UK market

Snap Fitness, the US-based fi tness franchise founded in 2003, has made its fi rst move into the UK with the launch of a new 7,000sq ſt (650sq m) club in Sittingbourne, Kent. T e group is the franchisor

of more than 1,300 facili- ties around the world and is looking to expand across the UK, with plans in place for between 75 and 100 locations over the next fi ve years. A second facility is due to

open in Milton Keynes, with Snap Fitness joining forces with Jordan Fitness to supply its new gyms in the UK. Matrix and Octane Fitness will also provide equipment. T e Sittingbourne club has been equipped

Snap Fitness has ambitious UK expansion plans for the next fi ve years

with kit such as Olympic discs, fi t balls and mats, as well as a range of dumbbells that have been exclusively branded for Snap Fitness. Facilities also include cardiovascular

and strength equipment, while group cycling classes and studio-based programmes such as Pilates are to be off ered in future. To read more about Snap Fitness’ expansion

into India, see Health Club Management 2011 Issue 8, p52: Read more:

Virgin Active opens £8m London club Everyone Active was among the Flame winners

Winners of 2012 Flame awards announced

The winners of the Fitness Industry Association (FIA) and Matrix Flame Awards for 2012 have been announced at the Ball of Fire – the fi nale of the Flame Conference. An audience of 800 dele- gates spanning the UK health and fi tness sector attended the awards ceremony, which was held at Sheffi eld’s Ponds Forge International on 27 June. Among the winners of the FIA and

Matrix Flame Awards 2012 was Everyone Active, which picked up two prizes – Leisure Centre Operator of the Year and Spark of Innovation (Operator). Meanwhile, there were also awards for

the LivingWell Health Club in Maidstone, Kent – Club of the Year (under 1,000 members); Chartham Park Golf and Country Club, West Sussex – Club of the Year (1,000-3,000 members); Benton Hall Golf and Country Club, Essex – Club of the Year (more than 3,000 members); and Mid Suff olk Leisure Centre, Stowmarket – Centre of the Year. T e Flame Awards have been delivered

by the FIA for more than 15 years and are designed to celebrate excellence in the UK sector. Details:


Virgin Active has announced the opening of its newest club at 200 Aldersgate in the City of London, following an £8m investment in the design and construction of the facility. It is one of the group’s larg-

est launches, with the fl agship Classic Health Club incorpo- rating a large gym fl oor and off ering equipment such as 3D balance tool Core-Tex. Freedom Climber, which

allows users to climb while using a rotating wall, and a PowerPlate Pro6 combining vibrations with resistance training are also among equipment on off er. Elsewhere, the Classic Health Club boasts

Queenax equipment has been installed at the new 200 Aldersgate venue A comprehensive group exercise timetable

Queenax equipment – combining suspension and functional training – and Wattbike, as well as Technogym’s Kinesis stations.

includes AntiGravity Yoga and CXWORX, a strengthening/toning core workout devised by Les Mills and set to high energy music. Read more:

Les Mills introduces new dance programme

Group exercise programme provider Les Mills has introduced its SH’BAM programming to the UK fi tness market. Featuring simple dance moves to music, the

SH’BAM workout has been designed to allow people of all abilities to take part.

Read Leisure Management online Unlike other dance-inspired workouts that

off er just one style of dance, SH’BAM combines basic dance choreography with a soundtrack of chart-topping hits, dance music, remixes of classics and modern Latin tracks. SH’BAM launched in the UK at the start of July.

ISSUE 3 2012 © cybertrek 2012

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