10 BULLETIN
Parents are given financial aid information, so they can talk to their child about parameters,” explained Sallie. “Setting financial expectations doesn’t necessarily limit the student’s choices, but may be a factor when the student is deciding if a college is a good fit. I still emphasize campus visits to help with the final decision.”
Sallie has noticed that the economy has impacted college admissions, but it also keeps the institutions competing for the best students. “I am in contact with the admissions offices at 60 to 80 institutions. I do not hesitate to call them to discuss a student if I think the school could be a fit. Colleges are looking for reasons to admit qualified students.”
Diane Sander Clark ’69
Diane Sander Clark ’69 agrees with Franek’s assessment that Web sites, e-mail, and cell phones now play a significant role for the students and the college admissions counselors. As a teacher and advisor in the Atlanta area for over 30 years in both public and private schools, she says technology is vital for students who can’t make campus visits.
“The students I advise are doing their research online and are applying to 10 to 12 schools, on average. For some this could be too many, but it is helpful to get a broader view of what is available,” she said.
“The one thing that is hard to represent on a college application is an individual’s work ethic. Some students have less ability than others, but it is an individual’s work ethic that separates and defines his or her success. That is how the letters of recommendation from teachers and counselors and whether the prospective student has e-mailed or met some professors can make a difference when gauging whether a student is a potential match. I know Randolph encourages and welcomes these things,” Diane said. n
Right: Educators and administrators working in public and private schools high schools packed Wimberly Recital Hall for the Heick Symposium on College Admissions.
Far right: President Klein and Susan Klein conversed with symposium attendees from across the nation.
P
romotion and planning support for the Heick Symposium was provided by Connie Costas ’90. An art history major, Connie has used her liberal arts foundation in her career in sports marketing with the NFL, in events management for Goldman Sachs, and internationally with VIP marketing programs for Fortune 500 clients. She launched her own agency, the Greenhill Agency, in New York in 2003 and focuses on business development, event marketing, and project management.
“The symposium was a wonderful opportunity for the College to take a proactive and scholarly step to create an atmosphere where high school administrators come together and discuss relevant and current issues,” said Connie.
High school counselors receive a lot of admissions information by mail and often allow colleges to set up an information table at their school. The Heick Symposium was a fresh approach to admissions information exchange. “What made the Heick Symposium unique were the highly-credentialed keynote speakers: Kay Thomas, who spoke on preparing culturally competent global citizens, and Robert Franek from The Princeton Review. Mr. Franek presented research on issues for students and parents in finding the best match of student to college and set the stage for attendees to engage and network with their peers with the beauty and history of Randolph as the backdrop. It was an impactful way to showcase Randolph’s commitment as a leader in education,” Connie said.
The symposium was made possible by the Heick Symposium Fund at Randolph College. Endowed by Betty Jo Denton Heick ’45 (deceased), the fund supports the exploration of contemporary academic issues.
Betty Jo was active all her life in Democratic politics and retired after 45 years as an elected official of Bourbon County, Kentucky. She served 27 years as county clerk and 18 years as deputy clerk. She also served on the Democratic National Finance Committee. She credited R-MWC with helping to shape her vision of what was
possible to achieve in life.
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