INDUSTRY CONNECTIONS
New Ala. Law Requires Additional Medical Testing of Bus Drivers School districts are now prohibited from hiring new school
bus drivers unless applicants meet a lengthy list of physical re- quirements. Gov. Robert J. Bentley signed SB 191, the Lt. Dexter Holcomb Act, in June. Under the new law, a person can be physically disqualified
from driving a school bus for a dozen ailments, including alco- holism, psychiatric disorders, epilepsy and heart disease. State Director of Transportation Joe Lightsey at the Alabama
Department of Education said his department is writing a state board rule to expedite implementation. “My biggest concern is probably the effect it could have on
our recruitment of new drivers. Even so, it’s the right thing to do,” he said. New driver applicants must pass, at his or her expense, a physi-
cal examination given by a certified medical physician within the first three months of hire and get an exam every two years. Cur- rent drivers may be grandfathered in for any medical condition if they have a physician’s letter. The bill was named after the Oxford, Ala., police officer who
was fatally struck by a school bus in 2007, as the bus driver reportedly had experienced medical problems right before the crash.
New IC Bus Marketing Campaign Targets Transportation Professionals Navistar Inc.’s IC Bus brand launched a new
school and commercial bus marketing cam- paign that “celebrates the people who drive, ride, maintain, build and put their children on the bus every day while highlighting IC Bus’ superior design, engineering and service.”
Te campaign features consumer and brand stories within various marketing channels in- cluding advertising, PR, social media and the IC Bus website, said Kathy Seegebrecht, VP of Global Bus Marketing at Navistar. “Buses are about far more than the sheet
metal they are made of; it is about the safety of transporting precious cargo,” she said. IC Bus officials said the new message
would raise awareness of the importance of school buses, as well as commercial buses, in today’s society.
Outsourcing means savings.
Routings, vehicle maintenance, school bell time management, capital investment, operator training and many other specialties.
Pupil Transportation is a complex business that includes many aspects such as routing, vehicle maintenance, school bell time management, capital investment, operator training and many other specialties. But when you get right down to it, the two most important reasons school districts and private school systems outsource their student transportation are safety and savings. By far, according to independent research, the safest way for children to get to and from school is on yellow school buses. It’s safer than walking, riding a bike, public transportation, taxis and even being dropped off and picked up by a parent. Independent research also tells us that outsourcing can save school districts 10% or more in their transportation costs.
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20 School Transportation News Magazine July 2012
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