Book Excerpt
most vital skills you can master in any business are marketing skills. This means learning how to earn the respect of your customers and prospects and how to relate to them so they can get to know, like, and trust you. Marketing skills are crucial to your online success and, fortunately, can be learnt as easily as learning to drive a car or ride a bike.
Cast your mind back to when you were little, and got on a bike for the first time. Or, what about when you sat behind the steering wheel of a car for your very first driving lesson. Did it seem a bit crazy and complicated at first, trying to coordinate everything, and take in other road users as you were hurtling along under your own control? But, the more you did it, the more natural it became. From our experience, learning to market online is just the same. We were confused and overwhelmed at the start. However, the more we practiced it, the clearer it became, with many ‘Aha’ moments along the way. Here’s the reason why learning how to market is so important. Once you’ve
mastered selling and marketing a product in one market, you can use the exact same skills to sell in any other market or market niche. Your ultimate aim is to have customers coming to you instead of the other way around! So the better you are at marketing the more leads or prospects you’ll generate and the more sales you’re likely to make.
The good news is you can start learning how to market in your spare time until you become proficient at it. Then, the next step is to perfect the art of selling, gradually building your online income, before quitting your job! How good would that feel? Sacking your boss! When you learn the essential skills this way, you will be in a very powerful position to start earning serious money because you’ve put in the necessary groundwork first. The rewards are there for the taking. But, we’re jumping ahead of ourselves a bit here, as we’ll get to that bit later in the book.
You might be thinking there is so much to learn about building websites and
getting visitors to your site, but … you can get other people to help you out for very little cost. We’ll talk more about that later, too.
Entrepreneurialism Made Easy According to
Wikipedia, an
entrepreneur is a person who has possession of a new enterprise, venture or idea and accepts full responsibility for the outcome. So that gives a wide scope for anybody who wants to give up their paid employment, and set up a venture on the internet.
And, yes, anybody can be an entrepreneur. We were never entrepreneurial when we were grinding away at our jobs, but we are now. We changed. So it’s a quality that can be easily learnt.
Look out for our next installment in the July issue of Entrepreneur Country.
Gregg dog sledding in Whitehorse, Canada
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