Market and Brand
with small clients, larger companies found her and one of her first clients was Heinz. Jane quickly realised that she could bring a fresh perspective to larger food businesses, and that her experience of working with a number of businesses across the industry gave her the insight and market knowledge they needed.
17 years later, Jane Milton is known as one of the leading food industry experts. She has been working on a big sporting event happening in the UK in summer 2012 for the last two years, she has expanded to her business into the Caribbean and is now looking to work in the Far East. Jane is author of a number of cookbooks and many respected food articles and is currently writing a book about the role advertising plays in food businesses and how that has changed with the advent of media, celebrity and television.
Jane’s business success is undeniable but she is honest that when she
26 entrepreneurcountry
Any entrepreneur looking to make moves in the food industry should consider this - there is never a good time and don’t be afraid to ask for help
started on the path she did not know her current mix of work even existed. She acknowledges that many people more qualified than her in individual areas and believes it has been her mix of expertise, in particular her NPD and marketing experience that have stood her in such good stead. In addition, her social skills and management have been a real strength throughout. To other entrepreneurs, Jane would
offer three pieces of advice: ‘Firstly, there is never a good time. Secondly, you have to learn from your mistakes and thirdly, don’t be afraid to ask for help’.
In all of this, Jane has remained incredibly socially aware and has shown a keen interest in what people are doing around her. Jane has always had interns, work placements and helps people find work in the industry. She speaks a lot about her career and the realities of working for yourself in order to support the entrepreneur community and encourage young people to look to careers in the food industry. Jane is also an active supporter of the food charity, Fareshare.
In terms of Jane’s achievements, it is clear that her eyes have not been bigger than her belly. It shows many of us that we can dream big, remain true to ourselves and build strong, sustainable relationships whilst achieving entrepreneurial success.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60