This page contains a Flash digital edition of a book.
‘Tiered Listing’ Wins Every Time


What is a “tiered listing?” In a tiered listing, you offer a


discounted “budget” reservation and an upscale “premium” reservation for each event, says ParkWhiz.com, a Chicago-based company that helps people reserve event parking online. What makes the premium reservation upscale? An


unobstructed space or a space near an exit; a longer reservation period or a bottle of water -- just about anything to indicate added value.


By offering customers a low-cost choice, you can charge


more for your premium upscale option without ruffling any feathers. On average, customers choose the premium option more than 55% of the time, ParkWhiz says. The result? Parking providers with tiered listings are


earning on average 15% more per space than their single-listing counterparts, the online company says. No ruffled feathers means more repeat customers and higher utilization


Tiered listing is an easy way to add value for your customers, and to your bottom line, says ParkWhiz, which suggests that you call if you’d like a hand in setting up tiered listings of your own.


(Source: ParkWhiz.com)


FINALLY,


A REVOLUTIONARY, NO-GLARE LED PARKING FIXTURE FROM A NAME YOU CAN TRUST... ECO PARKING LIGHTS


VISIT ECO


PARKING LIGHTS AT THE IPI SHOW TO VIEW THE ECO EPIC LED


SPECIAL EVENT PARKING


VISITOR INFORMATION BOOTH


TODAY Whatever type booth you need... PAY MACHINE COVER ECOLIGHTINGSOLUTIONS.COM


Par-Kut portable steel buildings outlast any other. Quality, low maintenance materials make the difference. Since 1954, we’ve been the parking industry’s first choice for durable, attractive booths and enclosures. Visit us online or call us for more information and pricing.


1-800-394-6599 IN MICHIGAN (586) 468-2947 parking-booth.parkut.com


See us at the IPI booth #301 66 See us at the IPI booth #933 PARKUT VERT AD.indd 1 Parking Today www.parkingtoday.com 12/30/11 8:39 AM


BUILT TO ORDER, B UILT T O LA S T


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84