[WRE UPDATE | BUSINESS] FIBER PIONEERS Southern Weaving: BY: STEPHANIE MANUZAK


Southern Weaving… tying down cargo, and tying down its future


equipment and product development, and restructuring management, ownership, and capital fi nancing. Less than two years later, these sweeping changes have begun to prove their merit. 2010 and 2011 saw double-digit growth, and Southern Weaving anticipates that 2012 will be the third consecutive year of growth on the same scale. In their eff orts to pull out of the recession crunch, Southern Weaving had to make painful sacrifi ces of the kind that we are now all too familiar with: furloughs, salary and benefi t cuts, and consolidating operations. While on one hand they worked to weather the recession, changing the personnel structure, trimming the product line, and streamlining manufacturing, they also looked farther ahead to shape a new vision of the future. An intense strategic planning eff ort, led by CEO Ron Mohling and involving the company’s upper and middle management, has clarifi ed the company’s direction. T is vision has Southern Weaving focusing on excellent customer service but also


W 76 MARCH-APRIL 2012 WIRE ROPE EXCHANGE


requires it to reach out to new customers and new markets. As Susan Crow-Granger, Marketing Director, explains it, “Southern weaving formed a new product team mid-year and we’re using a two-pronged marketing approach, the fi rst prong being that we want to proactively bring new concepts to our existing customers to help them remain on the


hen we wrote about Southern Weaving in our November/December 2010 issue, the company was reinventing itself after taking a hard hit from the recession in 2009. Company leaders had rolled up their sleeves and plunged into intensive restructuring: broadening the supply chain, investing in new


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