How to be great at the stuff you hate: the straight-talking guide to persuading, networking and selling
Nick Davies Nick Davies’
lighthearted guide
claims to provide a beacon of hope, particularly the opportunity to avoid alternative tutillage in the form of cringey sales training days. Instead, Davies tends to stick with what he knows and unfortunately spoils his integrity by featuring constant self- promotion. Saying that, his repetitive description of his appearance as a 6’ 3” Mancunian who has a thing about shoes and was a stand-up comedian seems irrelevant, but is actually part of an imperative
to make himself
identifiable to those with which he networks. Despitethis being a constant source of irritation, I find this is a point well made. People will often forget your name but not that you had an American accent and perfectly gelled hair. Giving the reader a brief taste of selective decent tips, you then find that the majority of the book offers weird recommendations of standing whilst waiting for an interview (will this not appear nervous and odd?) to giving female colleagues a kiss instead of a handshake upon greeting them. This is followed by obvious points on managing body language and suggested topics for small talk (sport? weather?) that seem more suited for an alien. Despite jargon-free straight talk that avoids the heavy text often prevalent in similar self-help books, this guide failed to leave a lasting impression.
58 entrepreneurcountry
Self-made me: Why being self-employed beats everyday employment Geoff Burch
Since the recession, employment
no longer offers job security, fancy benefits or even a tidy pension. Now it has never been easier or more appealing to become your own boss, with 4 million self-employed people currently in the UK. It seems the 9-5 grind is gradually being abandoned for going it alone, with a flexible and rewarding lifestyle that doesn’t see you chained to a desk and lumbering on a tube every morning. If you want to start doing what you want to do, when you want to, Geoff Burch shows you how to be your own boss and increase your value. Covering a controversial topic in great detail, Burch addresses areas often overlooked by the self- employed, with witty
comparison,
brutal honesty and genuine analysis. Burch even reverts back to the days of feudal agriculture when a peasant on the Lord’s land made his own profit and tithed a small portion on rent. Self-employment is no new age idea, and Geoff even suggests scrapping modern views on management. This straight-forward and engaging guide will make your path to being a free agent a success, with witty terminology such as ‘wage slaves’ making this guide a thoroughly enjoyable read for all audiences.
Pimp my site: your DIY guide to SEO, search marketing, social media and online PR Paula Wynne
I know you shouldn’t judge a book by its cover, but I must confess Wynnes how-to guide’s immediately recognisable swirly font and ‘Pimp’ slogan lured me in from the onset. Award-winning online entrepreneur Paula Wynne answers the cry of small business start-ups, entrepreneurs and independents everywhere desperate for expert guidance on marketing themselves and their business online. Wynne provides a lively read that breaks the bewildering world wide web into bitesize chunks. With vivid screenshots and illustrations, each step-by-step tutorial is completely digestible for beginners and advanced users alike. Amongst informative title pages you will find reassuring checklists of lessons to be learnt on completion of each section, such as how to blog, why you have to get onto YouTube and how to create an online reputation. Expect a complete do-it-yourself course in digital marketing, with insider tips on raising your website’s profile, attracting media attention, harnessing your industry expertise and driving traffic to your online business. You’ll learn how to promote your site with PR, ways to maximise online strategies as well as master social media and interact with your audience. With a host of contributing experts, this DIY guide will become a golden reference book and desk buddy for the online opportunist.
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