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Business Hero


enjoyed from inside your sector such as articles and blogs. Although it’s not your content, if you are the person to bring it to your community’s attention then you are perceived as a thought leader.


2) Discuss articles, blogs or comments with the original source or other social media users as this can also help grow your community


3) When you publish your offers, deals or latest news remember to address it the same way that you would approach a sale. Hard sell for fast moving /perishable goods, soft sell for upper market products and services.


4) Try to refrain from shouting. It’s easy to get caught up in the moment (especially if it is a hard sell tactic) but CAPITALISING and EXCLAIMING EVERYTHING M@KE$ Ur cOmm€nts LoOk LiKe SPAM


S**t happens


Who remembers when Forrest began a cross-country sprint and nobody could understand his objective? He woke up one morning, felt like a run and just kept on going. He didn’t let public outcry at the crazy bearded man running through cities stop him or obstacles that appeared along the road, such as a regular pile of dog faeces . When asked by a passer-by how he coped with this setback, he answered with one of the most iconic phrases known to man - s***t happens. Adopt Gump philosophy and just keep on running - when you begin the race you feel alone, but your determination to reach out to an audience, no matter how crazy people think you are at first, will be met with high approval.


The @EnCountry Twitter community


I thought I would take this opportunity to recommend some Tweeps who I have been interacting with and I would love for you to add your name to the list. (Just leave a comment below and we’ll publicise you across the site!). The people below are more than happy to chat and will always make time for a debate or two.


By @TomPetersonUK @EnCountry Community #Shoutout


@TobiOfficial, @DianaNye, @LindaCheungUK, @ KellyDolanUK, @JulieMarieMeyer, @cubesocial, @ alisonbcoleman, @Naszub, @MattGubba, @BizCircuit, @AgnesCserhati, @garyjohnlennon @carlyyes, @ jdentrepreneur, @TheMikePitt, @garethpeterson, @ Robert_Craven, @TheNakedLawyer, @ChristinaR13, @BobApollo, @IamLaramorgan, @Paul_Lindley, @KnowledgePeers, @aatlae, @JamesGA, @ DinahLiversidge, @JayneMCox and @PennyPower (Apologies to anyone I forgot to add make me feel bad via Twitter!)


Tom joined Entrepreneur Country in 2011 as Marketing Manager having previously worked in online for Incisive Media. Tom is pas- sionate about developing websites, the growth in viral marketing and multi-channel campaigns. A keen traveller, Tom has lived across Eastern Europe, Southern Africa and briefly in America.


21 entrepreneurcountry


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