Women in Business
“They are learning about issues ranging from career planning, leadership, networking and image to assertiveness”
Despite the ongoing drive for equality, many women still find themselves competing in a
male workplace
(sometimes to their detriment). Understanding the difference in male and female styles and how to build a bridge between them, the benefits of effective
communication skills and
developing ideas and finding a way to make things happen are all skills that will build confidence and equip us to compete effectively with our male counterparts. Communication skills are key - hearing and understanding what is actually being said (rather than what we think is being said), and knowing how to get our point across in a reasoned and effective way, and in a way that is appropriate for the particula r audience, will go a long way to making us stand out. It is generally accepted that women tend to have more empathy, whereas men usually just want to cut to the chase. It’s not that men in business are necessarily ruthless, it’s just the way they communicate, and learning to adapt to that is really important for a woman.
Images: Brunel University
It is often said that men apply for roles two years before they are ready - and women two years after. This is usually because women want to be sure they can do all aspects of the job before applying
Images: Brunel University
(we like to be able to tick all the boxes!) whereas men are more willing to ‘have a go’ and learn by doing. It is all about confidence rather than a lack of capability.
Through the programme at Brunel University we want to give women the confidence to grasp these opportunities because they are just as capable.
“It is often said that men apply for roles two years before they are ready - and women two years after.”
Pauline Seston is an Employability and Entrepreneurship Consultant at Brunel University. Pauline has worked at the University, based in Uxbridge, West London, for 15 years, joining from London
Business School.
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