Images: Brunel University
Raising business aspirations among female university students
I
n a New Year where Brunel University has announced the appointment of its first female Vice-Chancellor, Professor Julia Buckingham, it seems timely to write about a programme that we are running to encourage more of our female students to consider a career in business. The programme is not necessarily about getting through the much-publicised glass ceiling - and getting women into senior roles in top companies (though there is an ongoing need there) - the focus is more on getting young women to actually think about a career in business in the first place, which even in 2012 can still be a major challenge.
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‘Women into Business’, which we have launched following a successful pilot last year, is designed to raise aspirations among our female students.
There are perceptions
around the so-called barriers to being a woman in business, and some are simply incorrect. Our aim is to equip our students with a series of tools and techniques that support career progression, helping them overcome the genuine barriers of being a woman in a male-orientated world. We want to inspire Brunel’s female students (and staff) to aim high and unlock their potential when it comes to their chosen career path, whether that’s in senior management or starting up their own business.
Around 50 female students have signed up to the programme, a series of workshops running in addition to their undergraduate or postgraduate studies. At Brunel our students study a whole range of subjects - arts, engineering, design, health sciences, social care, IT, computing, maths, law, social sciences, sport, education, as well as business subjects - and we’re getting a real mix of students wanting to learn from the inspirational female leaders brought in to lead the workshops. They are learning about issues ranging from career planning, leadership, networking and image to assertiveness, negotiation, confidence-building and looking after their own reputation.
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