Forrest Gump Social Media
C
ount les s business owners have discussed with me the pressure
they are under to be part of the social media community; “That’s where THEY are”, “Social is the only way” and “That’s how our customers want to communicate”. If this sounds like your situation and you are struggling to figure out what your social media strategy should be, then you need some Forrest Gump philosophy.
“Stupid is as stupid does.”
Social media doesn’t need to be complex, nor do your aims need to have a profound effect on humanity. The first step is conceptualising a target that you understand. I discussed Twitter with a friend when he first started using it and it was fairly obvious he had no clue what klout rankings were or how they work or what his objectives were. A great way to start is to have five conversations / engagements per day with people. Ask them how they are, find out what the weather is like in their part of the world and be polite. People will talk back and start interacting with your brand if you treat them like a person.
Life is like a box of chocolates
When reaching into a box of chocolates, you are guaranteed to pull out some form of confectionary, you just can’t bet what it might be. In terms of the world wide web, every effort you put in will produce an unexpected and often delightful return. Over the past couple of months I have interacted with so many lovely people and it’s all thanks to social media, I
20 entrepreneurcountry
even got a date via LinkedIn! You get out what you put in and it is worth every ounce of effort, its just up to you how many times you want to stick your hand in the box.
Park Bench
When you begin using social media it may seem like you are talking to yourself. That feeling didn’t stop Forrest from talking to every person who came across him that day when he was waiting for the bus. Instead, it got people listening to him and interested. There is always someone listening and if you continue to tell interesting tales and treat people kindly then the number of ears willing to listen start to increase, with a surprisingly mixed audience.
If you are worried about what to talk about the rules below should help set you on your way:
1) ReTweet (RT) or Share/Like information that you have
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