Go Back to
www.FleaMarketZone.com FLEA MARKET STATE OF THE INDUSTRY 2012 Looking Good
for Flea Markets continued from page 30
medium and high priced merchandise to account for consumer shopping trends. Functional and necessary is
what sells, according to Mike Cook, owner of Mike’s Unique Collectible and Antique Market in Missouri. This bodes well for sellers of new merchandise, who provide everyday items that customers can be happy with. “Right now, people are buying what they can actually use,” Cook says. “They might need cooking pans, so that is what they look for. People aren’t buying a lot of antiques
right now.” It’s all about offering what customers want. Signs are starting to emerge
that the overall economy is improving, leading to even more optimism in the fl ea market sector. “When people aren’t making as much money, they go to fl ea markets to get stuff that is cheaper than they could get at the store,” Stewart adds. “You end up not being affected by the economy as much, which is nice.” In December, claims for jobless benefi ts fell to their lowest level since May 2008 and sales in the fourth quarter were strong. The National Retail Federation, in response to seeing higher sales throughout October and November, upgraded its holiday
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forecast from a 2.8 percent rise to 3.8 percent. A number of movements
in the U.S. have been a boon to the fl ea market business. Campaigns to buy local and support the community have benefi ted the industry, as a fl ea market at its essence is simply a collection of dozens or even hundreds of independent small businesses. Campaigns such as Small Business Saturday, America Unchained!, Buy Local Week, and the 3/50 Project encourage shoppers to spend locally, noting that $68 out of every $100 spent goes directly back into the community. Also raising the public consciousness of fl ea markets
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