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www.FleaMarketZone.com FEATURE Sunglasses
Fashion Forecast continued from page 14
cater to customer needs. “We do specials from time to time when we appear at tradeshows, but we’re willing to work with anyone, whether they are looking to order one dozen sunglasses or 1,000 dozens.” A call to the company allows for quick qualifi cation, and a product and pricing list is sent out to start the process. Also a veteran in the industry,
witnessing the rise of sunglasses as a hot accessory item, is CTS Wholesale. Kirk
Bachelder,
president, boasts an impressive 29 years experience in the sunglass business, but it is his familiarity with the retail and wholesale
industries that makes him such a successful supplier. “Our main mission at CTS Wholesale is to help new entrepreneurs or business owners succeed in the sunglass business,” he says, and that means more than supplying today’s hottest styles and fashion trends. “We have everything it takes, from displays to accessories and much more,” he adds. For 2012 CTS plans on
continuing with its best practices, focusing on fashion, functionality and top of the line customer service. Finding a niche in sports sunglasses, CTS foresees a good market for its Xsportz line in the new selling season. And at a wholesale price of $1.33 per pair, retailers also foresee a good selling season, expecting to make a hefty profi t retailing these
sunglasses for $8 to $12 per pair. Over the years, sunglass suppliers
have experienced increasing diffi culty in providing popular styles and designer products, as well as competitive pricing. However, CTS offers a Designer line that gives retailers and vendors the ability to stock designer styles such as aviator and wayfarer sunglasses at affordable prices. “Bachelder notes, “Carrying the CTS Designer line means providing your customers with
fashion-forward attitude,
without the price tag. Keeping these great shades in stock means having the most desirable merchandise on hand, and available for immediate sales.” With no minimum order, buyers also have the opportunity to verify the quality of CTS’ sunglasses
continued on page 18
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February 2012
www.FleaMarketZone.com
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