An influx of new graduates equipped with a wide set of sport-specific skills will increase competitiveness in the sport labour market
excellent qualifications along with practi- cal experience of sport that will make speedy career development more likely. For the sport industry itself, this
influx of new knowledge can only be a good thing; it drives up standards and will ultimately grow the size of the sport market by making it more professional and efficient. It really comes down to the quality of programme that is being provided and in an increasingly internationalised landscape one should interrogate the international claims of such programmes and organisations. Two such examples of note include the World
www.sportsmanagementhandbook.com
Academy of Sport based in Manchester, UK and the International Academy of Sports Science and Technology (AISTS) based in Lausanne, Switzerland.
ONE STEP AHEAD The industry is changing at a rapid pace yet there still retains a core set of features that make it an exciting and potentially very rewarding sector to base a career. There is no one single professional
pathway to success, yet if you invest in the right skills and opportunities then this openness and flexibility can certainly be used to your advantage.
At any level our advice is to invest
in up-skilling. Keep your eye on detail; stay abreast of the latest technical and professional trends in your sport but don’t forget to also observe and under- stand trends in other professional sectors. Make the effort to keep growing and maintaining your network of professional peers and find opportunities to share knowledge and experience. Above all, enjoy working in this unique business. l
Professor Mandry is director of academic and research for the World Academy of Sport.
www.worldacademysport.org
SPORTS MANAGEMENT HANDBOOK 2012 65
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