UK Sport has already progressed successful bids for the 2015 World Canoe Salom and the 2015 World Gymnastics Championships
THE RECENT JOURNEY In broad terms, the 2009–12 Major Events Programme was designed to build the ca- pacity, scale, scope and ambition of those responsible for delivering major sporting events in the UK – primarily NGBs, but also partners in cities and regions across the UK. The objective at the outset was to deliver positive performance impacts for NGBs and athletes, by ensuring that we are bringing world-class events to the UK, offering home advantage to competitors, the opportunity to engage with the public and boost awareness of sports, as well and further benefits in terms of international credibility. Another significant benefit derived
from hosting major events in the run-up to 2012 has been the ability to offer ideal training and testing opportunities for technical staff, as well as the up-skilling of officials and volunteers. Almost all Olympic and Paralympic sports (41 out of 46) will have hosted at least one World or European level event in the UK in preparation for London 2012.
www.sportsmanagementhandbook.com In addition, the team's been involved
in the London 2012 Olympic test event programme, whereby all venues hosted a world-class event in the preceding year. Around £16m (US$25m, €18.5m) of
National Lottery funding is being invested in the 2009–12 programme, which has been specifically developed to help prepare the UK for hosting the Games. This programme will not only provide British athletes with valuable experience of competing on home soil ahead of London 2012, but will also help build up a network of suitably qualified volunteers and technical officials. As the case study on the British
Triathlon demonstrates (see overleaf), the approach has been built on offering strategic, long-term partnerships and engagement with NGBs – building confidence, capability and belief, as much as developing technical expertise. This has had extremely positive results, showing how NGBs have been rising to the challenge of tackling bigger and more high-profile events.
THE NEXT STEPS Looking forward, the mission for UK Sport’s 2013–18 Major Events Programme is: ‘To use London 2012 and Glasgow 2014 [The Commonwealth Games] to establish the UK as the leading host of major international sporting events’. There are four objectives or criteria
against which all major event oppor- tunities are evaluated and prioritised. Supported major events will seek to: • Support our high-performance goals • Create high-profile opportunities to engage people with sport • Use and demonstrate the legacy of London 2012 and Glasgow 2014 • Drive positive economic and social benefits for the UK As the above shows, there are
several different factors underpinning our pursuit of major (or mega) events, some of which we have already targeted, or would look to pursue in partnership with NGBs and other agencies, including the UK government, through the Department of Culture, Media and Sport (DCMS).
SPORTS MANAGEMENT HANDBOOK 2012 41
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132