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TEMPORARY VENUES


Greenwich Park (above) and Lords Cricket Ground (right) will be temporarily adjusted to host equestrian, modern pentathlon and archery


New Directions The ability to adjust capacity is just part of the story, however. Purely temporary structures bring even greater flexibility, by taking sporting events into arenas where they would not normally be considered. As a World Heritage Site, it's impossible


to get permission to build a permanent structure in Greenwich Park, London. Yet by creating a temporary venue, which the authorities are satisfied can be erected and dismantled without damaging the park, London 2012 organisers are able to hold the Olympic equestrian events in a quintessentially British place of great beauty – showcasing the best of British. Similarly, the scheduling of the Queen’s


Golden Jubilee celebrations, Trooping of the Colour and Olympic beach volleyball over a six-week period at Horse Guards Parade in London could not have been considered if the 15,000-seat beach volleyball venue had not been designed as a temporary structure – due to the short time frame available.


60 In an increasingly competitive sporting


world, host cities are looking for distin- guishing factors, or defining moments. In the same way that the image of a


diver standing against the backdrop of the city is a lasting memory of the 1994 Barcelona Olympic Games, so having an Olympic event staged against the backdrop of a London skyline encapsu- lates the spirit of London 2012 and really puts the city on the map. Temporary architecture also offers


an opportunity to convert an existing sporting venue and use it for something else. Next summer, archers will be firing arrows across the iconic outfield at Lords Cricket Ground in St Johns Wood, London. Just three weeks later, the venue will be put back to cricket mode so the game can be played there once again. In the US, our Denver office has been


exploring the possibilities of this even further by putting ice hockey rinks in baseball stadia and a ski jump, the Big Air, in the middle of Denver city centre.


SPORTS MANAGEMENT HANDBOOK 2012


Sustainable Structures It’s clear then that flexibility is a major component in the business case for temporary architecture. Sustainability however, is also key. Temporary elements can be used and reused. Seating from the Cricket World Cup, for example, has made its way from the Caribbean islands around the world by water, a low-impact method of transport, and been used for various major events around the globe. The organsiers of Sochi, host of


the Winter Games in 2014, originally proposed to build each of its six venues as permanent structures. However, Populous advised that by creating three of those venues as temporary structures, would offer a more sustainable approach and a much stronger legacy – as those arenas could then be relocated around other parts of Russia after the Games. This in part illustrates another argu-


ment in favour of temporary architecture – financial savings. Not only are the direct building costs of temporary


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