Nou Camp in Barcelona attracted 1.4 million visitors in 2010
people who take part in the 125-mile, 11 towns cross-country skiing race in Friesland, the Netherlands, to the major city mara- thon events in London and New York. The definition also includes people
that travel to spectate at regular sports events. These include the estimated 6,000 Scandinavians who travel to watch Manchester United’s home games, the 40,000 overnight tourists who attend race meetings at one or more of Scotland’s five racecourses and the international following of one-off mega events, such as the Olympics, FIFA’s World Cup, the Ryder Cup or the Tour de France. Festivals, such as the Goodwood’s Festival of Speed also hold international appeal. A third motivation for sports-related travel also exists. This is the consumers’
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desire to visit sports attractions. These attractions take different forms: the iconic venues of sport (such as Wembley, Henley on Thames, Le Mans or Soldiers Field in Chicago); stadia-based museums, tours or experiences (such as the Nou Camp Experience in Barcelona that attracted 1.4 million visitors in 2010); as well as stand- alone sports museums or Halls of Fame.
CHARITIES AND CELEBRITIES Two relatively new concepts in sports tour- ism include the rise of the charity mission, whereby groups, often involving sporting celebrities, undertake physical challenges, such as climbing Kilimanjaro, to raise money and develop a profile for a global charity. The second concept is the involvement of sporting celebrities in charitable sports
activities in developing countries. The Kenyan government, for example, has estimated that charity sports activities were
worth more than US$500,000 (£310,700, €362,800) to the country’s economy in 2009. This was helped by the highly publicised visit by Jamaican and British Olympic athletes Usain Bolt and Colin Jackson for the official launch of the The Long Run initiative in 2009, which attracted global media coverage to the country. Other celebrities that have helped to
endorse Kenya's tourist appeal include Robert Green, the West Ham goalkeeper, who was a key figure in the African Medi- cal and Research Foundation’s Football Tournament for Peace, international tennis ace Serena Williams, F1 driver Fernando Alonso and the Brazilian soccer team.
SPORTS MANAGEMENT HANDBOOK 2012 35
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